In this new book on the rise of commercial black 'mega churches, ' Mary Hinton examines the rich legacy of the historic black church from the dual perspectives of theology and religious education. She explores the new religious models emerging from the tradition of the historic black church and questions whether they are continuing to operate and practice according to the wisdom of this unique form of American religion. Two mega church ministries, those of T. D. Jakes and Creflo Dollar, are examined in detail with regards to how they align with black church religious history. Hinton concludes by proposing that the fastest growing religious phenomenon within and outside of the black community in the United States-the mega church-should no longer be analyzed based on size alone. Instead, Hinton urges readers to consider the ecclesiastical structures of churches in making appropriate assessments in determining should and should not be classified as a commercial church

A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.

In this new book on the rise of commercial black 'mega churches,' Mary Hinton examines the rich legacy of the historic black church from the dual perspectives of theology and religious education. She explores the new religious models emerging from the tradition of the historic black church and questions whether they are continuing to operate and practice according to the wisdom of this unique form of American religion. Two mega church ministries, those of T. D. Jakes and Creflo Dollar, are examined in detail with regards to how they align with black church religious history. Hinton concludes by proposing that the fastest growing religious phenomenon within and outside of the black community in the United States-the mega church-should no longer be analyzed based on size alone. Instead, Hinton urges readers to consider the ecclesial structures of churches in making appropriate assessments in determining should and should not be classified as a commercial church.

Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.

What Would You Surrender for God? Christians in the Middle East, in much of Asia, and in Africa are still being martyred for the faith, but how many American Christians are willing to lay down their smartphones, let alone their lives, for the faith? Being a Christian in America doesn’t require much these days. Suburban megachurches are more like entertainment venues than places to worship God. The lives that American “Christians” lead aren’t much different from those of their atheist neighbors, and their knowledge of theology isn’t much better either. Matt Walsh of The Daily Wire exposes the pitiful state of Christianity in America today, lays out the stakes for us, our families, and our eternal salvation, and invites us to a faith that’s a lot less easy and comfortable—but that’s more real and actually worth something. The spiritual junk food we’re stuffing ourselves with is never going to satisfy. As St. Augustine said over a millennium ago, our hearts are restless until they rest in Him. Only God Himself can make our lives anything but ultimately meaningless and empty. And we will never get anywhere near Him if we refuse to take up our cross and follow Jesus. This rousing call to the real adventure of a living faith is a wake-up call to complacent Christians and a rallying cry for anyone dissatisfied with a lukewarm faith.

Many churches are “mule churches”–strong for a generation but unable to reproduce themselves. As a mule comes from a horse and a donkey, they were the product of demographics and cultural conditions conducive for a generation of strength but did not produce many offspring in new church starts or strong candidates for ministry. Mule churches create a generation or more of pastors, superintendents, and bishops who think they knew what made for strong church, who think their approach to ministry is the key reason for their success. And it produces churches with a nostalgia for the way things used to be. This makes it hard for churches to adapt to change. We've been declining for a long time due to changes in secular and consumer culture, demographics radically adjusting normative family structure, and a theology based in consumer marketing rather than mission-driven vitality. Now we realize that the church is free to not just make the gospel relevant to life but to make life relevant to the gospel. Conservative evangelical Christianity was able to focus on relevance prior to its ascendency on the national stage. Methodism requires a similar period of confessional self-definition. We are going through these confessions now in the debate about our stance toward homosexuality. Most students and most professors go to the seminary "to fix the church," because they realize that the future of the church and its seminaries are inseparable. Seminaries provide scholars for the church, who learn how to think, who learn how to take the long view, who shape identity, who foster a "culture of calling." A new kind of Methodist progressive evangelicalism is regenerating, which lives the great commandment (love) and the great commission (reproducing disciples) on a global scale. Before, seminaries prepared pastors to maintain healthy churches in stable neighborhoods. Now, every neighborhood is changing and many churches are losing their members and their confidence. They long for a recovery of their sense of mission and a new kind of leadership. A new kind of seminary is regenerating to foster hope, wisdom, creativity, and engagement with the great issues of our day.