This collection of essays addresses the issue of communication and ministry in a mass-media dominated society.

Why does a church’s online presence matter? Expert church communication and marketing strategist Katie Allred outlines how churches can continue advancing the gospel and reach more people using new methods of communication. Designed for pastors, church leaders, and volunteers, Church Communications guides the reader through practical steps a church can take to strengthen their digital footprint. Allred gives guidelines for a range of issues from creating marketing strategy, designing branding, how to set up and run social media, and more. All churches are storytellers on a mission, and new digital mediums play a vital role in the life and growth of the church.

Media and culture are deeply intertwined in contemporary society. Religions have problems relating to this media culture, which is shaped by media processes and conditioned by digital media and interactive forms of communication. Media set the agenda and they profoundly challenge religions, both with respect to their public communication, and their very existence and public relevance. People increasingly use media for shaping their religious identity and their search with respect to questions of ultimate meaning. Barely any theological studies exist that reflect on religious policies, and their subsequent praxis, in the field of communication. The author analyzes Christian policy views and identifies the main problems and opportunities in relating to media culture.

Why should the church be concerned about cultures? Louis J. Luzbetak began to answer this question twenty-five years ago with the publication of The Church and Cultures: An Applied Anthropology for the Religious Worker. Reprinted six times and translated into five languages, it became an undisputed classic in the field. Now, by popular demand, Luzbetak has thoroughly rewritten his work, completely updating it in light of contemporary anthropological and missiological thought and in face of current world conditions. Serving as a handbook for a culturally sensitive ministry and witness, The Church and Cultures introduces the non-anthropologist to a wealth of scientific knowledge directly relevant to pastoral work, religious education social action and liturgy - in fact, to all forms of missionary activity in the church. It focuses on a burning theological issue: that of contextualization, the process by which a local church integrates its understanding of the Gospel (text) with the local culture (context).

Papers presented at the Consultation of Theological Educators and Communication Specialists, held at Bangalore in August 2003.