This encyclopedia of the Cardinals baseball team includes extensive profiles for the top 200 players, a synopsis of the careers of every team player, stories, statistics, game-by-game accounts of every season, and information on every manager.

From exploits on the field, to machinations in the front office, to data on the cities where they play, the Encyclopedia of Major League Baseball Clubs presents the team history of each of the 30 MLB teams. Intelligent, in-depth essays provide social and economic histories of each club that go beyond the recounting of team glories or failures year by year. Team origins, annual campaigns, and players and managers all figure into the story, but so do owners, financiers, politicians, neighborhoods and fans. Teams are also looked at as business enterprises, with special attention given to labor issues like the reserve clause and free agency, as well as stadium construction and financing. Social and political issues are covered as well, including racism and integration, ethnic makeup of fans and players, gambling, liquor sales, and Sunday play. National events, like World War I, World War II, the Great Depression and the Cold War, and their impact on the national pastime, are also brought into the picture where they are relevant. Media coverage and broadcasting rights are discussed, as is the great influence the flood of media money has had on the sport. As America's sport, baseball reflects not just our ideas and beliefs about competition, it also reflects our national and regional identities. Readers will be able to find useful information about: important players, managers, owners; community relations/charity work; business and labor issues (television income, free agency); race relations; baseball/sports economics (including stadium construction, team relocations; and teams in local and national culture (Fenway Park, Wrigley Field as local icons, Yankees as a national team). Every essay is signed, and concludes with suggested readings and a bibliography. The work is illustrated, has a comprehensive bibliography, and is thoroughly indexed.

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.