The Business of Words

The Business of Words
Title The Business of Words PDF eBook
Author Crispin Thurlow
Publisher Routledge
Pages 349
Release 2019-07-30
Genre Language Arts & Disciplines
ISBN 1351041762

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The Business of Words examines the practices of ‘high-end’ language workers or wordsmiths where we find words being professionally designed, institutionally managed, and, inevitably, objectified for status and profit. Aligned with existing work on language and political economy in critical sociolinguistics and discourse studies, the volume offers a novel, complementary insight into the relatively elite practices of language workers such as advertisers, dialect coaches, publishers, judges, translators, public relations officers, fine artists, journalists, and linguists themselves. In fact, the book considers what academics might learn about language from other wordsmiths, opening a space for ‘dialogue’ between those researching language and those who also stake a claim to linguistic expertise and a way with words. Bringing together an array of leading international scholars from the cognate fields of discourse studies, sociolinguistics, and linguistic anthropology, this book is an essential resource for researchers, advanced undergraduate, and postgraduate students of English language, linguistics and applied linguistics, communication and media studies, and anthropology.

Business Words You Should Know

Business Words You Should Know
Title Business Words You Should Know PDF eBook
Author H. Dean McKay
Publisher Simon and Schuster
Pages 318
Release 2007-12-01
Genre Business & Economics
ISBN 1440501017

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"Do you know what Accounting Noise is? How about Illiquid? Bricks and Clicks? Any idea what GAAP, LBO, RFP, or SOW stand for? Let's face it: You can't survive the corporate jungle today unless you speak the language. It's time to learn! With this easy-to-use, easy-to-understand guide, you will: Learn key business vocabulary and how to use it confidently Be able to reference critical terms from all areas of business Locate more than 1,000 clear definitions Set up in dictionary style, Business Words You Should Know features not only definitions, but also offers sample sentences and similar terms for each entry, as well as lists of acronyms and common business concepts. Whether you're looking for a job or are already in the thick of today's challenge business environment, you'll speak the language of the pros in no time!

This Business of Words

This Business of Words
Title This Business of Words PDF eBook
Author Amanda Golden
Publisher
Pages 293
Release 2016
Genre Poets, American
ISBN 9780813051895

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This book offers fresh perspective on the life and writings of Anne Sexton, one of the most influential American women writers.

Wordcraft

Wordcraft
Title Wordcraft PDF eBook
Author Alex Frankel
Publisher Crown Currency
Pages 255
Release 2005-03-22
Genre Business & Economics
ISBN 1400051053

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In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM’s “e-business.” Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people’s behavior. The book is filled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.

How to Say It: Business to Business Selling

How to Say It: Business to Business Selling
Title How to Say It: Business to Business Selling PDF eBook
Author Geoffrey James
Publisher Penguin
Pages 173
Release 2011-12-06
Genre Business & Economics
ISBN 1101559039

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There are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. They know as well as anyone that selling to other businesses is not the same as selling to consumers. Businesses have different budgets, needs, demands, and expectations from those of general consumers. That means an entirely different skill set is required of business to business sales reps. How to Say It: Business to Business Selling is the only book of its kind that caters exclusively to business to business sales professionals. Its short chapters provide tips and strategies tailored especially for the unique business to business selling process. You'll learn how to: Motivate Yourself to Sell Craft an Elevator Pitch Find Hot Sales Leads Make a Cold Call Use Voicemail to Sell Give a Sales Presentation Write a Sales Proposal Give a Product Demo Negotiate the Best Deal Close a Sale Create a Powerful Sales Process Sell to Top Executives Build Sales Partnerships Get a Customer Referral Accelerate Your Sales Cycle With How to Say It: Business to Business Selling you can sell business to business like a seasoned pro.

Words That Work in Business

Words That Work in Business
Title Words That Work in Business PDF eBook
Author Ike Lasater
Publisher PuddleDancer Press
Pages 165
Release 2010
Genre Business & Economics
ISBN 1892005018

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Practical tools matched with recognizable work scenarios to help anyone address the most common workplace relationship issues.

Turn Words Into Wealth (Large Print)

Turn Words Into Wealth (Large Print)
Title Turn Words Into Wealth (Large Print) PDF eBook
Author Aurora Winter
Publisher
Pages 0
Release 2023-01-11
Genre
ISBN 9781951104177

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NEW LARGE PRINT EDITION. LEARN HOW TO CREATE MULTIPLE STREAMS OF INCOME & IMPACT. TURN YOUR WORDS INTO WEALTH.DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Brandon Sanderson, Jordan Peterson, Wayne Dyer, David Goggins, and Sir Winston Churchill.YOU WILL LEARN:Why storytelling is a key leadership skill7 ways to profit from publishing your bookHow to create multiple streams of incomeThe art of public speakingWhy your book is your best marketing toolHow to communicate your ideas and pitch anythingThe neuroscience behind memorable messagesHow you could create your book by talking (rather than typing)Hi, I'm Aurora Winter and I left my lucrative career as a TV executive decades ago to become a full-time author, trainer, and entrepreneur. Using storytelling for business, I created a life of freedom, creativity, and contribution. I help my clients turn their words into wealth, wisdom, and wonder. Now I would like to help you.My clients win hearts and minds with their communication skills. They have started new chapters, escaped 9 to 5, and made a difference. They have written bestselling books, given TEDx talks, appeared on TV, raised venture capital, and won awards. Why not you?Use the blueprints in this book to create multiple streams of income and impact with your book, brand, and business.