The Business of Less rewrites the book on business and the environment. For the last thirty years, corporate sustainability was synonymous with the pursuit of ‘eco-efficiency’ and ‘win-win’ opportunities. The notion of ‘eco-efficiency’ gives us the illusion that we can achieve environmental sustainability without having to question the pursuit of never-ending economic growth. The ‘win-win’ paradigm is meant to assure us that companies can be protectors of the environment whilst also being profit maximizers. It is abundantly clear that the state of the natural environment has further degraded instead of improved. This book introduces a new paradigm designed to finally reconcile business and the environment. It is called ‘net green’, which means that in these times of ecological overshoot businesses need to reduce total environmental impact and not just improve the eco-efficiency of their products. The book also introduces and explains the four pollution prevention principles ‘again’, ‘different’, ‘less’, and ‘labor, not materials’. Together, ‘net green’ and the four pollution prevention principles provide a road map, for businesses and for every household, to a world in which human prosperity and a healthy environment are no longer at odds. The Business of Less is full of anecdotes and examples. This brings its material to life and makes the book not only very accessible, but also hugely applicable for everyone who is worried about the fate of our planet and is looking for answers.

Looking for a low-risk, low-capital path to astounding growth?Experienced franchisor Shelly Sun shares practical advice and her own compelling experiences to help you discover the power and avoid the pitfalls of franchising your business.In today's economic environment, access to capital is limited, and that isn't likely to change. Successful business owners have few options for dramatically expanding their brand. Grow Smart, Risk Less describes how you can use other people's money and can leverage your success for fast, profitable growth.Unlike many authors of books on franchising, Shelly Sun has been through the process, growing her business from $1 million to $100 million in five years in system-wide sales. In Grow Smart, Risk Less she describes the process she went through-equal parts brutally grueling and enormously rewarding-to make it happen. She will educate you on every stage of the franchising process, preparing you to make savvy business decisions that are right for your company now. You will learn how to Determine if you have a concept worthy of franchising and how to adjust your concept if you don't Assemble a professional team without wasting money Adjust your business model along the way for optimum growth Grow as a leader to assume the new challenges of leading a larger, more diverse organizationIf you're ready for the next stage of business development, read Grow Smart, Risk Less and set yourself on the path to amazing growth.

George Hedley owns a $50 million construction and real estate development business as well as HARDHAT Presentations. Over the last five years, as a much-requested popular professional speaker, George speaks 50 times per year to business audiences, conventions, associations and at company meetings. As many as 25,000 people see him present keynote speeches or seminars every year. George is based in Costa Mesa, Calif.

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

This book includes chapters on selecting a business, finding small business help, writing a business plan, taking advantage of low cost advertising and marketing, handling budget and finance, and solving the unique problems involved with production, sales, service and creative mini-businesses.

The economy has hit a soft patch.' - US Federal Reserve Chairman Alan Greenspan, reacting to the weak US job growth in June 2004 Mats Larsson: 'No, the economy is closing in on the limits of business development and economic growth and we are starting to see the consequences. In the next few years we will need to rethink economic policies and business strategies.' The Limits of Business Development and Economic Growth details what this means for your company, your industry or your country! There are limits to business development and economic growth. With the help of modern production and information technologies, companies are coming ever closer to the limits of what can be achieved but ultimately nothing can be done in less than no time and at less than no cost. We now need to find areas of competitive advantage that have not yet been fully exploited. This book presents both the problems and the solutions in an accessible way for experts and non-experts alike.

With the arrival of the 21st century we have encountered a mental and material explosion in the Western world: we have near-unlimited information at our fingertips, we can have children who are healthy and safe, and we have wealth and possessions beyond what most of the world can dream of. However, this is not a boast. We are more stressed than we have ever been: the majority of us are profoundly unhappy. Despite the potential of prosperity, our fears are undiminished: we are stuck with cars and computers and houses and mobiles and hundreds of other tiny apparent "needs" that, when all combined, build to something unsustainable. Though we are surrounded by what we want, our desire to keep and still get more creates a pressure that we cannot tolerate. But we do not need to "keep up with the Joneses". The flip side of our society's growth is that we can choose what to accept, and what not to accept: what to keep, and what to lose, joyfully and consciously. With this handbook of simplicity, Leo Babauta shows us: • why less is powerful • how to know what you want, and what you need • how to choose what is essential, and clear out the rest With The Power of Less, you will be able to start a complete shift from wanting everything to needing nothing, be able to live your life simply without compromise, and discover that though we cannot have everything we want, we can obtain anything we will ever need. With this book, you will find how to go through life not carefully, but carefreely.