Businesses compete on an ever-shifting battlefield. Owners are stretched. They wear too many hats; they have too few resources and too little time to accomplish all they want. Losing focus is the top challenge that business leaders face. Sifting through both new ideas and those tried and true business practices, Gary Klaben and Adam Blonsky, boil it down into nine principles to lead your company through its daily battles. If you've led a business, you'll recognize many of these practical principles. The question is: are you keeping up with them and how can you keep them current and simple? The Business Battlefield is designed to be a quick read -- something you can pick up and finish in an hour on any plane ride. Business leaders will find a quick refresher to reinforce your current practices along with some simple, thought-provoking and useful tools to ready your company for the next battle.

Marty Strong's direct and compelling message is focused on business but in truth, its leadership tenets are agnostic as to industry, marketplace, private or public setting. This is not a textbook. It is a personal conversation between a high-performance business leader and professionals searching for actionable insights that deliver results. Be Nimble provides mentorship, tips, tools, and useful examples to help drive home its valuable leadership insights. Marty Strong has an accomplished leadership career spanning four decades. He worked his way from enlisted SEAL Team member to the SEAL Officer corps, retiring with twenty years’ service in that highly-decorated and esteemed military unit. He is the author of the Time Warrior Sagas and the SEAL Strike Series.

SAFETY IS THE CORNERSTONE for excellent operations, but it is often marginalized and relegated to dense handbooks that are ignored by employees. James T. Schultz and Brian L. Fielkow instead offer a straightforward how-to guide for maximizing organizational performance through safety leadership. They demonstrate why safety must be a core value engrained into the rhythms of every task. Jim and Brian show how to bring people and process together in full alignment to provide a definitive competitive advantage.

Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results. Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization. Perform keyword goals and research, and spot search trends Understand the motivation and creativity of the SEO mindset Run a campaign to generate traffic and measure the results Use mobile and platform-agnostic strategies for search growth Demonstrate the value of your search marketing efforts Include web development in your SEO program—everything from quick updates to UX/UI strategy Learn the sweetest way to run and report on an search program

From a linguistics professor who made it to the cover of "Forbes" comes an inspiring story of how one "workplace warrior" duked it out on the corporate battlefield and not only won the war but found her own peace in the process.

This book brings the strategies of the battlefield to the global coliseum of business competition. The winning military strategies at Thermoyplae, Gettysburg, Waterloo, Iwo Jima, Desert Storm, and more have become the strategies of companies like HP, Wal-Mart, AOL, and GE. From old-line industries to e-commerce startups and for an entire corporation, division, or department, offered here in practical format, with real world examples, are winning battlefield strategies that can become the business reader's own.

From the best-selling author of Brand Warfare and outspoken former CEO of John Hancock David F. D'Alessandro, Career Warfare is a "how to succeed book" for the ambitious person interested in breaking out of the pack and climbing high up the corporate ladder. The premise is simple: It's hard to leave your peers behind and really excel. What sets the really successful players apart from those who never rise to the level of their ambitions is the character they reveal and the name they make for themselves with the people they meet in their working life.This book will offer concrete advice on building the kind of reputation that makes people want to take a chance on you. In D'Alessandro's trademark style, it will also talk frankly and humorously about the absurd nature of corporate life. And it will offer shrewd recommendations to help the sane persons survive the less-than-same aspects of any organization - and eventually, take over the asylum.In the tradition of the best-selling, What They Still Don't Teach You at Harvard Business School, D'Alessandro reveals the unwritten rules for reaching the top of any field. D'Alessandro reveals how business really works and speaks directly to any one in business - and provides savvy advice for every level."Sure you'll need accomplishments to get ahead. You'll need to work hard and be smart. But the competition is stiff. Brains, hard work, and accomplishments are just a minimum requirement. If you intend to succeed, the stuff your mother told you - work hard, be polite, dress neatly, is all helpful. But the biggest mistake you can make is to assume that the business world is rational, and success will proceed in a rational manner from your good performance reviews. Corporations are really just like vertical villages, driven by gossip, intrigue, and anecdote. More than anything else, your reputation determines whether you conquer the vertical village or are defeated by it. The name you make for yourself determines whether you become the mayor - or the village idiot."From one of America's most prominent and respected CEO's, with a best-selling track record, Career Warfare provides object lessons on success for leaders at every level.