A concise 1995 review of the strengths and weaknesses of the British motor industry during the one hundred years since its foundation.

First published in 1980, this book considers the British motor industry over the period between 1945 and 1979, analysing the ways in which the industry suffered a considerable decline in the post-war era, when compared to motor industries of other countries or to most other British industries. Rather than blaming labour and management, as has frequently been the case, the author argues that the decline can be traced back to poor government policy. Tracing how, when and where government policies affected the industry, the book examines policies clearly directed at the motor industry, such as transport legislation and motor taxation. In addition the work considers the consequences of many policies which were targeted only indirectly at the motor industry as the author argues that whilst government policy may have succeeded in its aim, e.g. improving employment for the balance of payments, the motor industry may have suffered as a consequence. Written in non-technical language, the reissue will be of interest to those concerned with post-war UK economic development, the UK motor industry in particular and the history of government policy in general.

Austin, Hillman, Morris, Standard and Wolseley were a handful of the myriad marques that once constituted Britain's indigenous motor industry. Born in 1896 into the high summer of Victorian prosperity, the native British industry survived until the collapse of The Rover Group in 2005. Jonathan Wood chronicles this industry's 109-year life, from its production of hand-made bespoke automobiles for the fortunate few to the arrival of mass production to provide cars for the many. He looks at the factories and the people who worked in them, and examines the role played by the component manufacturers that serviced the industry. Wood also offers explanations as to why motor manufacturing followed the British motorcycle, bicycle and cotton industries into oblivion.

During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.

The Art Deco movement influenced design and marketing in many different industries in the 1930s, and the British motor industry was no exception. This fascinating book is divided into two parts; the first explains and illustrates the Art Deco styling elements that link these streamlined car designs, describing their development, their commonality, and their unique aeronautical names, and is liberally illustrated with contemporary images. The book then goes on to portray British streamlined production cars made between 1933 and 1936, illustrated with colour photographs of surviving cars. This is a unique account of a radical era in automotive design.

A fascinating and well-researched look at the British motor industry which will appeal to both academic readers and practitioners alike. Why are there now no major car manufacturers in Britain? Whisler considers this and the surrounding issues, making valuable comparisons with overseas manufacturers operating both in the UK and abroad, which provide us with additional interest and insight. Based upon careful use of company archives, this book covers in particular the issues of product development, quality, design, and range, ensuring that The British Motor Industry is destined to make a distinctive contribution to our understanding of the performance of UK manufacturers.