The Branding of Tourist Destinations

The Branding of Tourist Destinations
Title The Branding of Tourist Destinations PDF eBook
Author Mark Anthony Camilleri
Publisher Emerald Group Publishing
Pages 262
Release 2018-12-04
Genre Business & Economics
ISBN 1787693732

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The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

Handbook on Tourism Destination Branding

Handbook on Tourism Destination Branding
Title Handbook on Tourism Destination Branding PDF eBook
Author
Publisher World Tourism Organization (Unwto)
Pages 0
Release 2009
Genre Business & Economics
ISBN 9789284413119

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Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. Recognising the value of successfully building and managing a destination's brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers. The Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations.

Marketing Tourist Destinations in Emerging Economies

Marketing Tourist Destinations in Emerging Economies
Title Marketing Tourist Destinations in Emerging Economies PDF eBook
Author Ishmael Mensah
Publisher Springer Nature
Pages 315
Release 2021-11-27
Genre Business & Economics
ISBN 3030837114

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While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.

Destination Branding

Destination Branding
Title Destination Branding PDF eBook
Author Nigel Morgan
Publisher Routledge
Pages 328
Release 2007-06-07
Genre Business & Economics
ISBN 1136411097

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In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

Strategic Place Branding Methodologies and Theory for Tourist Attraction

Strategic Place Branding Methodologies and Theory for Tourist Attraction
Title Strategic Place Branding Methodologies and Theory for Tourist Attraction PDF eBook
Author Bayraktar, Ahmet
Publisher IGI Global
Pages 416
Release 2016-08-15
Genre Business & Economics
ISBN 1522505806

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Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

How to Brand Nations, Cities and Destinations

How to Brand Nations, Cities and Destinations
Title How to Brand Nations, Cities and Destinations PDF eBook
Author T. Moilanen
Publisher Springer
Pages 212
Release 2008-12-14
Genre Business & Economics
ISBN 0230584594

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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Self-Congruity

Self-Congruity
Title Self-Congruity PDF eBook
Author M. Joseph Sirgy
Publisher Praeger
Pages 256
Release 1986-08-05
Genre Computers
ISBN

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Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.