How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.

Tells the remarkable tale of Edwin Land's one-of-a-kind invention-from Polaroid's first instant camera to hit the market in 1948, to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company's dramatic decline into bankruptcy in the late '90s and its unlikely resurrection in the digital age.

"Pictures in a minute!" In the 1950s, '60s, and '70s, Polaroid was the hottest technology company on Earth. They were an innovation machine that cranked out one irresistible product after another. It was even the company after which Steve Jobs is said to have modeled Apple, and the comparison is true. Jobs's hero, Edwin Land, Polaroid's visionary founder, turned his 1937 garage startup into a billion-dollar pop-culture phenomenon. Instant: The Story of Polaroid, a richly illustrated, behind-the-scenes look at the company, tells the tale of Land's extraordinary and beloved invention. From the introduction of Polaroid's first instant camera in 1948 to its meteoric rise and dramatic collapse into bankruptcy in the 2000s, Instant is both a cautionary tale about tech companies that lose their edge and a remarkable story of American ingenuity. Written in a breezy, accessible tone by New York magazine senior editor Chris Bonanos, this first book-length history of Polaroid also features colorful illustrations from Polaroid's history, including the company's iconic branding and marketing efforts.

Polaroid Then and Now celebrates the history and evolution of the first and foremost instant imaging camera system. Featuring both vintage and current Polaroid photography, this book covers iconic midcentury photographers and artists, as well as contemporary creatives. • A foreword by Matthew Antezzo, Polaroid Art and Culture Director, provides both an historical account and a visionary view forward of the creative possibilities with the revered brand. • An artist index features thumbnail images of every photograph included in the book along with the name of the artist, the location, date, and the specific Polaroid camera and film stock used. • The cover of the book features the original 1960s packaging design by renowned graphic designer Paul Giambarba. This officially licensed partnership with the world-renowned Polaroid brand is the most comprehensive book published on Polaroid to date, showcasing the work of hundreds of photographers from all over the world. It's an eye-catching gift, too; the exterior packaging design of the book celebrates Polaroid's vintage, brightly colored and now iconic design of the Colorpack Film boxes. • The perfect gift for anyone who loves their Polaroid camera, as well as all things vintage like LPs, record players, and film • A beautifully designed book that is a covetable object in itself • Add it to the collection of books like The Polaroid Book by Barbara Hitchcock, Andy Warhol: Polaroids by Richard B. Woodward, and Polaroid: The Complete Guide to Experimental Instant Photography by Rhiannon Adam

In existence for over 50 years, the Polaroid Corporation's photography collection is the greatest collection of Polaroid images in the world. Begun by Polaroid founder Edwin Land and photographer Ansel Adams, the collection now includes images by hundreds of photographers throughout the world and contains important pieces by artists such as David Hockney, Helmut Newton, Jeanloup Sieff, and Robert Rauschenberg. The Polaroid Book, a survey of this remarkable collection, pays tribute to a medium that defies the digital age and remains a favorite among artists for its quirky look and instantly gratifying, one-of-kind images. ? over 400 works from the Polaroid Collection ? essay by Polaroid's Barbara Hitchcock illuminating the beginnings and history of the collection ? technical reference section featuring the various types of Polaroid cameras