The Brand Bubble
Title | The Brand Bubble PDF eBook |
Author | John Gerzema |
Publisher | John Wiley & Sons |
Pages | 284 |
Release | 2008-11-03 |
Genre | Business & Economics |
ISBN | 047044939X |
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.
The Unbelievable Bubble Book
Title | The Unbelievable Bubble Book PDF eBook |
Author | John Cassidy |
Publisher | |
Pages | 92 |
Release | 1989 |
Genre | Amusements |
ISBN | 9780932592774 |
Explains how soap bubbles are formed and what can be done with them.
Who Is Melvin Bubble?
Title | Who Is Melvin Bubble? PDF eBook |
Author | Nick Bruel |
Publisher | Macmillan |
Pages | 40 |
Release | 2006-08-08 |
Genre | Juvenile Fiction |
ISBN | 1596431164 |
An introduction to six-year-old Melvin Bubble as presented by his family, friends, and others.
The Internet Bubble
Title | The Internet Bubble PDF eBook |
Author | Anthony B. Perkins |
Publisher | |
Pages | 344 |
Release | 2001 |
Genre | Business & Economics |
ISBN |
An analysis of the inflated business potential of the Internet.
Great Business Teams|The Brand Bubble|Hot, Flat, and Crowded|Additional Information
Title | Great Business Teams|The Brand Bubble|Hot, Flat, and Crowded|Additional Information PDF eBook |
Author | Howard M. Guttman |
Publisher | |
Pages | 0 |
Release | 2008 |
Genre | |
ISBN |
PC Mag
Title | PC Mag PDF eBook |
Author | |
Publisher | |
Pages | 396 |
Release | 1984-09-18 |
Genre | |
ISBN |
PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
ECIC 2013 Proceedings of the 5th European Conference on Intellectual Capital
Title | ECIC 2013 Proceedings of the 5th European Conference on Intellectual Capital PDF eBook |
Author | Lidia Garcia |
Publisher | Academic Conferences Limited |
Pages | 626 |
Release | 2013 |
Genre | Business & Economics |
ISBN | 190950713X |