This is the first large-scale work that allows the identification of more than 1,000 species of coastal marine fish along the Brazilian coast, from the Guianas to Argentina. With the publication of "Fishes of the Brazilian Coast", Alfredo Carvalho-Filho fills a fundamental gap in the knowledge of fish worldwide. The author has participated in the Workshops for the Assessment of the State of Conservation of Marine Actinopterygii Species at the Chico Mendes Institute for Biodiversity Conservation and gives lectures on Communications, Ichthyology and, among these, the one entitled "Biology and Marketing", with two disciplines so diverse gathered in a single presentation!