Within the pages of The Blue Elephant readers will find talking animals, beautiful African settings, and the engaging story of a father in search of the mysterious blue elephant. Join this new father on his quest to find a remarkable animal that will help him raise beautiful, talented, brave, and strong daughters. With whimsical passages, a bit of magic, and a touching ending the Blue Elephant is an endearing testament to the special bond forged between fathers and daughters.

What will help when the blues leave you feeling as though you’re crushed beneath an elephant? Will a smile do the trick? A gentle nudge? Chocolate? A walk? Can anyone—or anything—make the elephant go away? Warm, empathetic, hopeful, and often funny, My Elephant Is Blue is an inviting exploration of the experience of living under the weight of sadness. A reading guide with discussion questions based on the book, activities to help children explore its themes, and a list of resources for more information will be available April 2023 at flyawaybooks.com/resources.

Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation. In Selling Blue Elephants, RDE’s creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they can’t articulate the need, much less the solution! Discover the seven easy steps that take you from cluelessness to clarity in just days... sometimes even hours. Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell’s, MasterCard to Maxwell House... and learn how to get the same outstanding results yourself, one step at a time, every time! Discover “how the world works” in your market Reveal the hidden rules that define your next breakthrough product Create prototypes that answer the right questions, fast Get at the truths your customers don’t know how to tell you Use automated tools to streamline the entire process Streamline your research, and get actionable answers in just days Extend RDE value throughout the enterprise From messaging to corporate communications to investor behavior

Why am I so blue? is the ongoing question that Ellie and her two friends Roo and Leo face in this heartwarming and easy-to-read, fun book. When Ellie sees her two friends Roo and Leo having a bad day, she learns how to be a true friend and support them through their problems. She soon notices that with a little laughter, love, and support, she is able to teach herself and others the true meaning of friendship and confidence.

How can India and the rest of the world use culture as a tool for shared progress? In The Blue Elephant, Rahul Das, a reverse migrant, consultant and backpacker explores Soft Power, an abstract topic in International Relations, by weaving together his experiences with relatable ideas. ‘A comprehensive introduction to the why, what and how of Soft Power; Timely, thoughtful and trenchant.‘ KISHORE MANDHYAN, FORMER POLITICAL DIRECTOR, CABINET OF THE UN SECRETARY GENERAL ‘A much-needed spotlight on the need for India to reprioritise its Soft Power’ SUHASINI HAIDAR, DIPLOMATIC EDITOR, THE HINDU ‘A quirky mix of hard research and personal narrative’ TEJASVI SURYA, HON’BLE MEMBER OF PARLIAMENT ‘This book has a soul, a positive intent and is firmly supported by strong intellectual understanding; must be discussed by national leaders and the mainstream media’ RAHUL EASWAR, AUTHOR ‘The Blue Elephant charts out a dynamic path to embolden India in times to come’ MIRA MISRA KAUSHIK, ORDER OF THE BRITISH EMPIRE ‘An interesting concept distilled in a unique and relatable manner. Our vibrant youth must be aware of our Soft Power potential’ DR RITESH MALIK, ENTREPRENEUR ‘An easy read as it shares Rahul’s experiences across his travels’ DATO ONG ENG BIN, CEO, OCBC BANK MALAYSIA ‘A great view of the steps India must take to assert itself on the global stage’ BALAJI VISWANATHAN, QUORA TOP WRITER ‘Rahul has chosen a fascinating topic and expressed his thoughts breezily, with flair’. SHASHANK MANI TRIPATHI, FOUNDER, JAGRITI YATRA ‘Soft Power presents a huge opportunity for India, the country that aims to be the next great power. Rahul Das hammers home this idea comfortably in The Blue Elephant.’ SUBRAMANI MANCOMBU, EXECUTIVE EDITOR, SWARAJYAMAG

Join Joy the elephant and her butterfly friend Hope as they go on a journey together, exploring grief, loss, friendship, and love, opening Joy to her true gift in life. Joy, the little blue elephant, knew from birth that she was different from the rest of the herd. The Blue Elephant is Joy’s courageous story of grief and loss, as seen through the eyes of her wise butterfly friend, Hope. Be a part of their incredible journey as they discover Joy’s unique purpose in life.

'The Blue Elephant Cookbook' is a collection of recipes from the menus of the Blue Elephant restaurants, simplified and explained in step-by-step detail to make it easy for the home cook to obtain superb results. The book also provides tips on vegetable carving and presentation; and on selecting the choicest fresh produce at your nearest grocery or supermarket. Tony Le Duc’s exquisite photographs capture all the subtlety and delicacy of Royal Thai dishes, and help to make this the most enticing – as well as the most authoritative – Thai cookbook of its time. With branches in Paris, Brussels, Copenhagen and London, the Blue Elephant is one of the most successful chains of Thai restaurants. Serving Royal Thai Cuisine – a lighter, more refined version of traditional Thai cooking – the restaurant prides itself on the authenticity of its menu, employing only those chefs with many years’ experience in leading restaurants in their homeland or the kitchens of the Thai royal palaces. Their dedication and expertise translates itself into superb dishes, for starters, salads, fish and seafood, meat and poultry, and vegetarian dishes, from the subtly aromatic Nam Prik Ong (a dip of minced chicken flavoured with red curry paste and tomatoes, served with crisp vegetables) and Mud-Cha Chom Tarn (steamed Rainbow Trout flavoured with lemongrass, tomatoes and sweet basil), to vegetarian specialities such as Tow Hu (beancurd with sweet and sour sauce, pineapple, mushrooms, onions, ginger and baby corn). Visit the Official Website: www.blueelephant.com