There has been increasing recognition of the importance of the impacts of mega sporting events and in 2001 the IOC initiated its Olympic Games Global Impact Project. Here is a broad-ranging analysis of the impacts of one particular Olympic and Paralympic Games.

Drawing upon historical, cultural, economic and socio-demographic perspectives, this book examines the role of London's hosting the 2012 Olympic and Paralympic Games as a means to promote urban regeneration and social renewal in East London and the Thames

There has been increasing recognition of the importance of the impacts of mega sporting events and in 2001 the IOC initiated its Olympic Games Global Impact Project. Here is a broad-ranging analysis of the impacts of one particular Olympic and Paralympic Games.

Olympic Aspirations: Realised and Unrealised surveys more than a century of the Olympic Movement’s promotion of Olympic ideals internationally. The idea for Olympic Aspirations emerged at the world-renowned annual Beijing Academic Forum just months after the city hosted the impressive 2008 Beijing Olympic Games. One section of the Forum was devoted to the impact of the Olympic Movement on China and on China’s image in the world. The tone at times was too self-congratulatory for some present. The critical discussion that continued into late 2010 inspired this book. Olympic Aspirations is a companion volume to the well-received Olympic Legacies: Intended and Unintended and draws on expertise from academics in all parts of the world. Both volumes have a similar purpose: to record Olympic ideals achieved but more importantly, to stimulate reflection on those as yet unachieved. Both are constructive in approach, positive in tone and optimistic in attitude. Olympic Aspirations offers original and insightful arguments that address the actions the Olympic Movement has taken to improve the Games. It argues that these actions are as yet incomplete. In concert with Olympic Legacies, it presents two sides of the same coin minted to advance the purity of the Olympic 'coinage'. This book was originally published as a special issue of the International Journal of the History of Sport.

For more than a century, the Olympics have been the modern world's most significant sporting event. Indeed, they deserve much credit for globalizing sport beyond the boundaries of the Anglo-American universe, where it originated, into broader global realms. By the 1930s, the Olympics had become a global mega-event that occupied the attention of the media, the interest of the public and the energies of nation-states. Since then, projected by television, funded by global capital and fattened by the desires of nations to garner international prestige, the Olympics have grown to gargantuan dimensions. In the course of its epic history, the Olympics have left numerous legacies, from unforgettable feats to monumental stadiums, from shining triumphs to searing tragedies, from the dazzling debuts on the world's stage of new cities and nations to notorious campaigns of national propaganda. The Olympics represent an essential component of modern global history. The Olympic movement itself has, since the 1990s, recognized and sought to shape its numerous legacies with mixed success as this book makes clear. It offers ground-breaking analyses of the power of Olympic legacies, positive and negative, and surveys the subject from Athens in 1896 to Beijing in 2008, and indeed beyond. This book was published as a special issue of the International Journal of the History of Sport.

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry, destination management and general travel behavior. The articles are based on presentations and panel discussions presented at the world's largest tourism convention, the ITB Convention Market Trends and Innovations.

Beijing 2008: Preparing for Glory - Chinese Challenge in the 'Chinese Century' brings together international scholars with an interest in sport and politics and sinologists with an interest in China - past, present and future - to explore global reaction to the Beijing Olympics - China's anticipated moment of glory on the world stage. The Beijing Olympics was, first and foremost, a political act of assertion. It was also a statement of national intent, the culmination of ideological effort going back to 1949 and the outcome of political, social, cultural and economic change. From the moment of the birth of the 'New China' sport has been viewed as a means of internal and external projection illustrating the capacity of the system and people to more than hold their own with those of other nations. In short, sport has been the chosen 'stage' on which the Chinese perform in pursuit of world recognition, respect and esteem. This assertion is not hard to understand. China's 'century of humiliation' at the hands of first the West and then Japan remains a traumatic experience. Beijing 2008 wass to assist the restoration of China's national self-esteem. He Zhenliang, Chairman of the IOC Commission for the Culture of Olympic Education, has remarked pointedly that the most significant outcome of the Beijing Games will be the elevation of the self-confidence and sense of pride of the Chinese people. Beijing 2008 was an act of political self-renewal on the world stage. This Collection demonstrates that sport is inseparable from politics. This book was previously published as a special issue of the International Journal of the History of Sport.