The COVID-19 pandemic has taught the world many things, but one of the most crucial is the need to communicate tailored health information through trusted messengers effectively. The Birth of Grapevine Health chronicles the experiences of one physician, Dr. Lisa Fitzpatrick, a CDC-trained medical epidemiologist on a mission to deliver trusted health information to the Black community through Grapevine Health, a community and health outreach organization she started with the aim to improve patient engagement and health literacy in underserved communities through the digital delivery of tailored health messages. Fitzpatrick reveals why she began building an organization that, in 2020, appeared tailored for the COVID-19 pandemic long before that crisis unfolded across the globe. Frustrated by the lack of progress in addressing health inequity, Dr. Lisa moved into an under-resourced community to become proximal enough to better understand health inequity and the structural and policy changes needed to address it. She weaves her professional experiences with storytelling and lessons learned into a call to action for healthcare leaders, decisionmakers, and funders to move beyond data collection and shift toward action to focus on health prevention, move our health support further upstream and, ultimately, improve health outcomes for underserved communities. The Birth of Grapevine Health is part memoir, part health equity playbook, and offers a roadmap to actions needed to achieve health equity. At a time when health equity conversations seem ubiquitous, what sets The Birth of Grapevine Health apart is its embrace and integration of community voice. This book delivers deep insights and, at times, uncomfortable advice through the eyes of Black and brown patients and their communities about what it will take to achieve health equity.

Word of mouth is an amazingly powerful force — but how does it really work?. Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But itÂ's easier said than done. As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a successful practitioner, not a theorist. And heÂ's figured out how to measure and harness word-of-mouth without corrupting it. In Grapevine, Balter shows why honest feedback – about books, restaurants, gadgets, or anything else – is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from “buzz” and “viral marketing.”

A gently-paced three-part course with a communicative emphasis.

Tells of how a young girl in Cyprus is miraculously healed by a local saint who lived more than one thousand years ago.

Biocontrol of major grapevine diseases provides a timely research update on the use of biological control agents and plant resistance inducers against phytopathogenic infections of the grapevine by fungi, oomycetes, bacteria and phytoplasma.Taking a holistic approach, this book presents in detail the ecology, mechanisms and the application methods of these agents. Its 19 chapters, authored by international experts, cover diseases such as grey mould, trunk diseases, powdery and downy mildews, as well as phytoplasma diseases, and, by nature, emphasise applications of biocontrol in organic viticulture and as part of integrated pest management systems.

This book divides into two basic parts. In Chapters 1 and 2 I discuss historical examples of "rumor" discourse and suggest whey many blacks have--for good reason--channeled beliefs about race relations into familiar formulae, ones developed as early as the time of the first contact between sub-Saharan Africans and European white. Then in Chapters 3-7 it explores the continuation of these issues in late-twentieth-century African-American rumors and contemporary legends, using examples collected in the field. Because Turner was able to monitor these contemporary legends as they unfolded and played themselves out, rigorous analysis was possible. What follows, then, is an examination of the themes common to these contemporary items and related historical ones, and an explanation for their persistence. Concerns about conspiracy, contamination, cannibalism, and castration--perceived threats to individual black bodies, which are then translated into animosity toward the race as a whole--run through nearly four hundred years of black contemporary legend material and prove remarkable tenacious.

Grapevine Breeding Programs for the Wine Industry: Traditional and Molecular Techniques summarizes recent trends in grapevine breeding, both in terms of research and practical programs. The first group of chapters covers the challenges faced by breeders and existing and emerging techniques used to combat them. Two further groups of chapters focus on grapevine breeding programs in different wine-producing countries around the world. With authoritative contributions from experts across the world's winemaking regions, this book will be an essential reference for all those involved in viticulture and oeneology wanting to explore new methods, understand different approaches and refine existing practices. - Covers challenges faced by breeders - Highlights grapevine breeding programs in different wine-producing countries - Contributions from experts across the world's winemaking regions