The Big Picture of Business, Book 4 offers a creative approach to strategy development and planning for companies in today’s turbulent business environment that prepares them for an unknowable tomorrow. Each year, one-third of the U.S. Gross National Product goes toward cleaning up problems, damages and other high costs caused by companies that failed to take proper actions. Look no further than the cost of the current financial crisis for an example. The costs of band-aid surgery for their problems and make-good work cost business six times that of proper planning, oversight and accountability. 92% of all problems in organizations stem from poor management decisions. The Big Picture of Business, Book 4 takes a fresh look at change and growth, utilizing full-scope planning as a means of navigating through uncertain waters toward richer success. It is based upon Hank Moore’s trademarked approach to growing and strengthening businesses, tested by his actual work in guiding corporations over three decades. Moore shows how to master change and readies companies to face the future.

A creative approach to strategy development and planning for companies in today’s turbulent business environment that prepares them for an unknown tomorrow. The Big Picture of Business is the first overview book on serving communities and motivating leadership. Each year, one-third of the US Gross National Product goes toward cleaning up problems, damages and other high costs caused by companies that failed to take proper actions. Look no further than the cost of the current financial crisis for an example. The costs of band-aid surgery for their problems and make-good work cost business six times that of proper planning, oversight and accountability. Ninety-two percent of all problems in organizations stem from poor management decisions. Inside The Big Picture of Business, Hank Moore takes a fresh look at change and growth by utilizing full-scope planning as a means of navigating through uncertain waters toward richer success. It is based on his trademarked approach to growing and strengthening businesses, tested by his actual work in guiding corporations over three decades. Hank reveals how to master change and ready companies to face the future. Hank Moore is the highest level of business overview expert and is in that rarified circle of visionaries such as Peter Drucker, Stephen Covey and W. Edwards Deming. The Business TreeTM is his trademarked approach to growing, strengthening and evolving business, while mastering change. He advises companies about growth strategies, visioning, planning, leadership, futurism and Big Picture issues. He has written a series of business books. This is the third book in his Legends series, paralleling pop culture, history and innovative strategies.

Advocates that employees should focus their attention on what the author defines as the key drivers of cash, profit, assets, growth, and people to evaluate the viability of their organization and their prospects for advancement.

A chronicle of the massive transformation in Hollywood since the turn of the century and the huge changes yet to come, drawing on interviews with key players, as well as documents from the 2014 Sony hack

The Big Picture of Business, Book 2 offers a creative approach to strategy development and planning for companies in today’s turbulent business environment that prepares them for an unknowable tomorrow. Each year, one-third of the US Gross National Product goes toward cleaning up problems, damages, and other high costs caused by companies that failed to take proper actions. Look no further than the cost of the current financial crisis for an example. The costs of band-aid surgery for their problems and make-good work cost businesses six times that of proper planning, oversight, and accountability. In addition, 92 percent of all problems in organizations stem from poor management decisions. In The Big Picture of Business, Book 2, Hank Moore takes a fresh look at change and growth, utilizing full-scope planning as a means of navigating through uncertain waters toward richer success, based on his trademarked approach to growing and strengthening businesses that has been tested by his actual work in guiding corporations over three decades. Hank shows readers how to master change and, in doing so, ready companies to face the future.

Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it The four strategies companies use to launch and grow brands successfully How to use strategy-integrated metrics to promote continuous learning in organizations How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.

Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.