What if, instead of trying to predict the future, we could just pick the one we want - and then invent it? Well, we can. Think of the wealth of technological resources already available to us. The computing power in that smartphone in your pocket could have guided 120 million Apollo-era spacecrafts to the moon and back. A gigabyte of memory cost $300,000 in the 1980s - today, it costs a fraction of a penny. Now, try to imagine 2050, when your computing devices will be a million times more powerful or available at one-millionth of today's prices.In this deeply researched and compelling book, the authors do the imagining for you, describing seven so-incredible-as-to-be-almost-magical capabilities that will be available by 2050 in computing, communication, information, genomics, energy, water, and transportation. You may finally get that flying car, have ample water even in a desert, and be treated for disease through microscopic robots in your bloodstream.Drawing on their decades of experience helping major organizations formulate strategies for innovation, the authors demonstrate how to use combinations of those seven capabilities to imagine "perfect" futures, whether that means reversing climate change, resolving today's disinformation crisis, or living 20 years longer. This book paints visions of how the world could - and should - look as we pass the planet on to future generations.We can use those visions to start inventing a perfect future - today.

You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.

'There's no such thing as an average or old-fashioned business, just average or old-fashioned ways to do business. In fact, the opportunity to reach for extraordinary may be most pronounced in settings that have been far too ordinary for far too long' Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees, and create huge economic value. Their secret? They understand that inventing the future doesn't just mean designing mobile apps and developing virtual-reality headsets. In Simply Brilliant, the visionary co-founder of Fast Company William C. Taylor goes behind the scenes at some of the unsung organizations that are revolutionizing their otherwise humdrum fields. These unlikely agents of change range from a parking garage that also serves as a wedding venue, to a military insurance company that puts salespeople through simulated overseas deployment. The message is both simple and subversive: in a time of wrenching disruptions and exhilarating leaps, of unrelenting turmoil and unlimited promise, the future is open to everybody. Simply Brilliant illustrates how breakthrough creativity and breakaway performance can be summoned in all industries, if leaders dare to reimagine what's possible in their fields.

The story of the man who instigated the work that led to the internet—and shifted our understanding of what computers could be. Behind every great revolution is a vision and behind perhaps the greatest revolution of our time, personal computing, is the vision of J.C.R. Licklider. He did not design the first personal computers or write the software that ran on them, nor was he involved in the legendary early companies that brought them to the forefront of our everyday experience. He was instead a relentless visionary that saw the potential of the way individuals could interact with computers and software. At a time when computers were a short step removed from mechanical data processors, Licklider was writing treatises on "human-computer symbiosis", "computers as communication devices", and a now not-so-unfamiliar "Intergalactic Network." His ideas became so influential, his passion so contagious, that Waldrop called him "computing's Johnny Appleseed. In a simultaneously compelling personal narrative and comprehensive historical exposition, Waldrop tells the story of the man who not only instigated the work that led to the internet, but also shifted our understanding of what computers were and could be. Included in this edition are also the original texts of Licklider's three most influential writings: 'Man-computer symbiosis' (1960), which outlines the vision that inspired the personal computer revolution of the 1970s; his 'Intergalactic Network' memo (1963), which outlines the vision that inspired the internet; and "The computer as a communication device" (1968, co-authored with Robert Taylor), which amplifies his vision for what the network could become.