This second edition is designed for small to mid-sized nonprofits who want to get started implementing the Benevon Model for Sustainable Funding on their own and who want to do it right. Filled with up-to-date strategies, metrics, easy-to-follow scripts, templates, checklists, rules, and formulas, this book synthesizes Benevon's state-of-the-art work with more than 5,000 nonprofit teams of board members, volunteers, and staff.

Terry Axelrod shares her four-step model for creating sustainable funding for nonprofit organizations.

Terry Axelrod's book offers a deeper insight into the design of the Point of Entry, a cornerstone of the Raising More Money Model. Included are concrete examples, forms, and timelines, as well as a complete review of the Raising More Money Model.

Raising More Money is an organization based in Seattle that coaches nonprofits on a system for raising sustainable funding from individual donors. Axelrod, the group's founder, here lays out the rules of engagement for the Ask Event, a one-hour gathering of a large group of people that focuses on an organization's mission in order to generate multiple-year pledges for operational funding. The goal is to get away from the hand-to-mouth, burnout-generating reality of most nonprofits, which often focus on a single year's financial goals at the expense of long-term survival. Axelrod's guide puts the event into a larger fund-raising context, explains how to prepare for and hold an Ask Event, and shows how to sustain the cycle.

"Here is help for anyone who has to produce a public event -- from a church social or school fundraiser to a national conference. This comprehensive and practical handbook is the first to reveal all the tricks and techniques of the professional event organizer: An indispensable guide for volunteers and paid staff alike, packed with step-by-step instructions, checklists, schedules, and lists of organizations, addresses, and publications.