This book concerns how to apply psychological and economic behavioral methods to predict customeremotion. The first part concerns to how to apply psychological method to predict consumer emotion. The second part concerns to explain what behavioral economy means and how to apply behavioral economic method to predict consumer behavior.

In this book, it divides part one and part two. In part one, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explain behavioral economic principles of policy makers or decision makers as well as I shall also analyze whether behavioral economy and psychology which has close relationship. In part two, I shall indicate underground train and Disney entertainment theme park and University and unground train transportation and environmental protection businessmen etc. enterprises to explain how which can apply psychological methods to predict which client's preferable behavioral choice to achieve economic benefits more easily. Thus, if company or individual businessman can predict labour psychology or client psychologic consumption behavior. Then, which can have more confidence to attract more clients or reduce labour turnover. This book is suitable to any economists or policy makers or individual consumption makers or students or businessmen who have interest to learn how to apply behavioural economy methods to judge to do the most reasonable or the most right economic activities to achieve economic benefit in everyday life. This book aims to be given my opinions to any businessmen to learn how to apply behavioral economy thoery to predict why the consumer chooses to do whose consumption behavior in psychological view point. I shall introduce the different kinds of behavioral consumption of prediction methods include: the standard economic model of behavioral consumption of prediction method, online psychological advertising of prediction method, brand image attention of behavioral consumption of prediction method, store atmosphere environment influence prediction method, knowledge of the factors prediction method, constructive consumer choice processes influence prediction method, survey research prediction method ,consumer neuroscientific research prediction method etc. different psychological research of consumption methods.

The second part concerns how to explain what behavioral economy means and how to apply behavioral economy method to predict consumer behavior. Behavioral economics can provide more realistic psychological foundations. This part is intended to explain why consumer behaviors and economy has close relationship and apply economic concept to explain how the consumer chooses to do whose consumption of decision. In second part, it shall indicate how the process of behavioral economic field develops, then I shall show what methods are used to measure behavioral economy. Next, I shall indicate what the main two categories of behavioral economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explain how policy makers or decision makers can apply behavioral economy concept to do whose policy decision as well as I shall also indicate why behavioral economy and psychology which has close In summary, standard economic theories assume that consumers are rational and self- interested. However, behavioral economic theories assumes that psychology shows who are not rational usually. I shall indicate how consumer's psychological decision to choose their behavioral consumption in actual life environment for underground train and Disney entertainment theme park and University and unground train transportation and environmental protection businessmen etc. enterprises. Some consumption of these enterprises evidences also show that consumer individual irrationality , these enterprises have predictable features in these enterprises consumption situation I shall use these enterprises to explain why behavioral economy can make economic predictions more accurate by using these enterprises' consumption evidences on their predictable irrational behavior to these enterprises. Although, these global enterprises' market competition is serious, consumers may be expected to learn to reduce irrational behavior over time, these processes may not work well and may take. You can read these underground train and Disney entertainment theme park and University and unground train transportation and environmental protection businessmen etc. enterprises to make judgement why behavioral economic model is more accurate to predict consumer behavior to compare standard economic model.In this part, I shall indicate underground train and Disney entertainment theme park and University and unground train transportation and environmental protection businessmen etc. enterprises to explain how which can apply psychological methods to predict which client's preferable behavioral choice to achieve economic benefits more easily. Thus, if company or individual businessman can predict labor psychology or client psychological consumption behavior. Then, which can have more confidence to attract more clients or reduce labor turnover. This book is suitable to any economists or policy makers or individual consumption makers or students or businessmen who have interest to learn how to apply behavioral economy methods to judge to do the most reasonable or the most right economic activities to achieve economic benefit in everyday life.Finally, in part three, I shall explain why to apply either behavioral economy or psychological method to predict as above sample cases which is more suitable to predict consumer behavior.I wrote this book for several reasons. I want to give my opinions to let businessmen to know how to apply psychological method or behavioral economic method to predict consumer behavior. Psychological method prediction is concentrated on consumer individual emotion, such as between salespeople and customers contact in one shop. Otherwise, behavioral economic method prediction is concentrated on serving consumers in public service industry, e.g. education, transportation, entertainment etc. public service businesses.

This book aims to be given my opinions to any businessmen to learn how to apply different kinds of psychological methods to predict how to make behavioral consumption will be caused more easily. I shall introduce the different kinds of behavioral consumption of prediction methods include: the standard economic model of behavioral consumption of prediction method, online psychological advertising of prediction method, brand image attention of behavioral consumption of prediction method, store atmosphere environment influence prediction method, knowledge of the factors prediction method, constructive consumer choice processes influence prediction method, survey research prediction method ,consumer neuroscientific research prediction method etc. different psychological research of consumption methods. I shall indicate that how to predict customer behavior in marketing view point, analyzing and predicting consumer behavior can include demographics, personality, personal values and lifestyles. First, demographics is the size, structure and distribution of a population. How marketers use demographic analysis as market segment, descriptors and in trend analysis to predict customer behavior as well as how consumer analysts use demographic trends to predict changes in demand for and consumption of specific products and services. To explain how demographic analysis provides information for social policy and demographics used in analyzing policy questions related to the aggregate performance of marketing in society ( macro marketing) to predict how industrial demand is ultimately derived from consumer demand. I shall explain why analysis of demographic trends is only important for industrial and business-to-business marketing and why it can't concentrate on consumer individual consumption marketing both as well as to explain why in an individual firm, which must understand not only the customer's minds, but also the minds of the customers'and to explain how to apply demographic analysis to predict consumer behavior factors include: changing structure of markets , geographic factors, economic resources and global markets. I shall explain why market analysis requires information about consumers with needs, ability to buy, willingness to pay and authority to pay, changing structure of consumer markets, such as how many consumers will there be? e.g. birthrate, national increase, fertility rate, total fertility rate, population momentum etc. information. In my this book, the main important aim, I give examples to explain how to apply psychological view point methods to predict consumer individual behavior to let businessmen learn how to choose the reasonable or right methods to attract consumers to choose to buy whose products or consume whose services to win competitors more easily.

In my book, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explain behavioral economic principles of policy makers or decision makers as well as I shall also analyze whether behavioral economy and psychology which has close relationship. I shall indicate underground train and Disney entertainment theme park and University etc. enterprises to explain how which can apply psychological methods to predict which client's preferable behavioral choice to achieve economic benefits more easily. This book is suitable to any economists or policy makers or individual consumption makers or students or working people who have interest learn how to apply behavioural economy to judge to do the most reasonable or the most right economic activities to achieve economic benefit in everyday life.

PrefaceThis book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain what advantages and disadvantages between any one of my solvable suggestions and the any one of the company's choice of solvable method to these any one sample industry consumer behavioral economic challenges to aim to let any reader to judge whether how to choose the solvable method is better. This book can provide sample industries to let students to learn how to behavioral economy method to predict consumer behaviors. This book divides part one and part two. Part one explains what behavioral economy function and mean is and how applying this method to predict consumer behavior. Part two explains what psychological method mean and function and how appling this method to predict consumer behavior.In Behavioral economics part, it can provide more realistic psychological foundations. This book is intended to explain why consumer behaviors and economy has close relationship and apply economic concept to explain how the consumer chooses to do whose consumption of decision. In part one, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explain how policy makers or decision makers can apply behavioral economy concept to do whose policy decision as well as I shall also indicate why behavioral economy and psychology which has close relationship to influence consumption of decision. In this part, I shall indicate underground train and Disney entertainment theme park and University and unground train transportation and environmental protection businessmen etc. enterprises to explain how which can apply psychological methods to predict which client's preferable behavioral choice to achieve economic benefits more easily. Thus, if company or individual businessman can predict labour psychology or client psychologic consumption behavior. Then, which can have more confidence to attract more clients or reduce labour turnover. This book is suitable to any economists or policy makers or individual consumption makers or students or businessmen who have interest to learn how to apply behavioural economy methods to judge to do the most reasonable or the most right economic activities to achieve economic benefit in everyday life.

Behavioral economics can provide more realistic psychological foundations. This book is intended to explain why consumer behaviors and economy has close relationship and apply economic concept to explain how the consumer chooses to do whose consumption of decision. In this book, it divides part one and part two and part three. In part one, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explai how policy makers or decision makers can apply behavioral economy concept to do whose policy decision as well as I shall also indicate why behavioral economy and psychology which has close relationship to influence consumption of decision. In part two, I shall indicate underground train and Disney entertainment theme park and University and unground train transportation and environmental protection businessmen etc. enterprises to explain how which can apply psychological methods to predict which client's preferable behavioral choice to achieve economic benefits more easily. Thus, if company or individual businessman can predict labour psychology or client psychologic consumption behavior. Then, which can have more confidence to attract more clients or reduce labour turnover. This book is suitable to any economists or policy makers or individual consumption makers or students or businessmen who have interest to learn how to apply behavioural economy methods to judge to do the most reasonable or the most right economic activities to achieve economic benefit in everyday life. In part three, I shall explain how to apply behavioral economy method to attempt to predict how any consumer individual consumption of decision. How to predict why the consumer chooses to do whose consumption behavior in psychological view point. I shall introduce the different kinds of behavioral consumption of prediction methods include: the standard economic model of behavioral consumption of prediction method, online psychological advertising of prediction method, brand image attention of behavioral consumption of prediction method, store atmosphere environment influence prediction method, knowledge of the factors prediction method, constructive consumer choice processes influence prediction method, survey research prediction method ,consumer neuroscientific research prediction method etc. different psychological research of consumption methods.