Angela Wright explains exactly what colour is and how it works, discussing traditional ideas about its influence on behaviour and mood before going on to describe the discoveries she has made over the last twenty years. It shows you how to apply the theory of colour to yourself and your wardrobe, whatever your gender, race or colouring, and expands on applications in your home, your workplace and in commercial design. Personality types and their relationship with specific colours and tones are described fully. Quizzes and practical examples help you to work out your 'personal palette' and identify which colours are most supportive for you. The combination of practical advice and insight into the human condition is irresistible.

Experimental design is important enough to merit a book on its own, without statistics, that instead links methodology to a discussion of how psychologists can advance and reject theories about human behaviour. The objective of this book is to fulfil this role. The first four chapters lay the foundations of design in experimental psychology. The first chapter justifies the prominent role given to methodology within the discipline, whilst chapters two and three describe between-subject and within-subject designs. Chapter four compares and contrasts the traditional experimental approach with that of the quasi-experimental, or correlational approach, concluding that the consequences of not recognizing the value of the latter approach can be far-reaching. The following three chapters discuss practical issues involved in running experiments. The first of these offers a comprehensive guide to the student researcher who wants to construct a good questionnaire, including a discussion of reliability and validity issues. The next chapter considers the basic tools of psychological research, whilst both discussing the theoretical problem of how a sample from a population is chosen and offering useful hints on the practical issue of finding adequate populations from which to select participants. The next chapter considers ethical practice within psychological research, written in large part so that psychology students will be better able to anticipate ethical problems in their studies before they occur. The final two chapters consider reporting and reading psychological papers. Chapter eight details what should and should not be included in a laboratory report. The contributors use their collective experience of marking numerous lab reports to highlight common errors and provide solutions. Finally, chapter nine describes the various elements of a journal article, including tips on how to get the best out of your journal reading.

Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effect of ColorsThe book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the colors used in the design of any object or environment (e.g. a website) can have a significant impact on the emotions and performance of people within that environment and that people respond, even at a psychological level, to colors. Based upon fundamentals in Color Psychology, with years of research by color psychologists, the characteristics of certain colors have been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. What You'll Learn: How Color Can Improve Your Bottom Line How Color Can Affect People's Emotions Which Colors Suit Your Target Market Which Are The "Magic" Colors Which Color makes Shoppers Spend More And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways. Although The Psychology of Color is a relatively new area of scientific research, ancient civilizations believed in the influence of color on humans; the ancient Chinese, Egyptians, and Indians believed in chromotherapy. The Future Use of The Psychology of Color...Case Study: With world-renowned Spanish chef, Ferran Adria, he focused on the color of the crockery. Guests sat down one side of a large table were given a pink strawberry dessert on a white plate. Down the other side of the table guests ate an identical dessert from a black plate. Those eating from the white plates rated the dessert as 10% sweeter than those who ate from the black plates. Subsequent experiments have shown that introducing a square or angular plate intensifies the difference, with roundness accentuating sweetness. "Clearly contextual perception is a big opportunity." Johannes Le Coutre, a perception physiologist with Nestle. Who is This Book For? Anyone interested in the influence of color will get something from this book. However, primarily I wrote this book as a guide for all Internet Business People, Marketers and Entrepreneurs because I think it's essential that we all understand the psychological influence of color.Changing the colors on your sales page or website won't suddenly bring in millions of dollars but there is no doubt that a change of color may well result in a change of mood in the viewer; it's how you use that power that can determine your profitability. The challenge for you as an Internet Business Person, Marketers or Entrepreneur is to understand the theories of color and to use them in a profitable but professional and ethical way.People Who Read This Book: "I was blown away by the information. Great book." Jonathan Smith, WealthCrave.com "I can heartily recommend this Book. The book describes the emotional reactions that people may be expected to evince, based on considerable research by psychologists." David J. Linden, BizWebTX.com "It's fascinating to see the way that certain institutions use these colors in order to influence people." George Cuthbert, TheCopywritingRevolution.com "Know exactly what color combinations you will need to use on your site." Jeff Gibson, Mr. Affiliate. "Good read, I recommend it." Kaan Bimplis (Neurophysicist & Licensed NLP Trainer) NLPIstanbul.com NB: "Color Psychology" - color theory, color and design, and psychology of color and design.

It is a conundrum that has vexed societies throughout history: how do you deal with those that break the law? If their aim is to evade you, how do you identify them? If their aim is to lie, how do you interview them? If they don’t see their actions are wrong, how do you help them to successfully reform? Criminal psychology is the discipline which tackles these challenges head on. From the signals which give away we’re lying to the psychological profiling of violent offenders, this exhaustive guide, written by the UK’s top experts, is the perfect introduction. Also covering policing, and the much debated topic of sexual offenders and their treatment, it will demonstrate how understanding the mind will help us to view modern justice from a more informed perspective.

A comprehensive guide to mental health from one of the UK's foremost experts. An A-Z from Anxiety to Zero F**ks Given. ‘Am I normal?’ ‘What’s an anxiety disorder?’ ‘Does therapy work?’ These are just a few of the questions Natasha Devon is asked as she travels the UK campaigning for better mental health awareness and provision. Here, Natasha calls upon experts in the fields of psychology, neuroscience and anthropology to debunk and demystify the full spectrum of mental health. From A (Anxiety) to Z (Zero F**ks Given – or the art of having high self-esteem) via everything from body image and gender to differentiating ‘sadness’ from ‘depression’. Statistically, one in three of us will experience symptoms of a mental illness during our lifetimes. Yet all of us have a brain, and so we ALL have mental health – regardless of age, sexuality, race or background. The past few years have seen an explosion in awareness, yet it seems there is still widespread confusion. A Beginner's Guide to Being Mental is for anyone who wants to have this essential conversation, written as only Natasha - with her combination of expertise, personal experience and humour - knows how.

A riveting exploration of who we are and why we behave the way we do. Why do we become aggressive? How does the brain allow us to see, hear, and feel? Can listening to Mozart improve IQ? How do babies learn to perceive and think? How can we reduce obesity and cigarette smoking? Is being physically attractive an advantage? Psychology, the scientific study of the mind and our behaviour, has never been more popular. From TV experts to the amateur musings of your best friend, the language of psychology has permeated all aspects of everyday life. Here Martin reveals that modern psychology concerns far more than the everyday stereotypes of Freud, Jung, and ‘common sense’ advice. This Beginner’s Guide is informed by the latest cutting-edge research and provides a vibrant and witty exploration of our senses, how our memory works, and what determines our intelligence, development, and personality.

A comprehensive illustrated exploration of the fascinating science of color Arielle and Joann Eckstut, authors of The Secret Language of Color, offer a thorough, readable, and highly visual exploration of the science of color. Organized by 50 of the most essential questions about color across a variety of fields—physics, chemistry, biology, technology, and psychology—this book examines how and why we see color; how color relates to light; what the real primary colors are; how biology, language, and culture affect the colors that we see; and much more. Full of clear and elegant infographics, What Is Color? is a must-have for artists and designers, scientists, students, and decorators, and anyone else whose work or play involves color.