A lively cultural history of the American weight loss industry that explores the origins of our obsession with dieting As a nation battling an obesity epidemic, we spend more than $35 billion annually on diets and diet regimens. Our weight is making us sick, unhappy, and bigger than ever, and we are willing to hand over our hard-earned money to fix the problem. But most people don't know that the diet industry started cashing in long before the advent of the Whopper. The Hundred Year Diet is the story of America's preoccupation with diet, deprivation, and weight loss. From the groundbreaking measurement of the calorie to World War I voluntary rationing to the Atkins craze, Susan Yager traces our relationship with food, weight, culture, science, and religion. She reveals that long before America became a Fast Food Nation or even a Weight Loss Nation, it was an Ascetic Nation, valuing convenience over culinary delight. Learn how one of the best-fed countries in the world developed some of the worst nutritional habits, and why the respect for food evident in other nations is lacking in America. Filled with food history, cultural trivia, and unforgettable personalities, The Hundred Year Diet sheds new light on an overlooked piece of our weight loss puzzle: its origins.

Between 1850 and 1950, experts and entrepreneurs in Britain and the United States forged new connections between the nutrition sciences and the commercial realm through their enthusiasm for new edible consumables. The resulting food products promised wondrous solutions for what seemed to be both individual and social ills. By examining creations such as Gail Borden's meat biscuit, Benger's Food, Kellogg's health foods, and Fleischmann's yeast, Wonder Foods shows how new products dazzled with visions of modernity, efficiency, and scientific progress even as they perpetuated exclusionary views about who deserved to eat, thrive, and live. Drawing on extensive archival research, historian Lisa Haushofer reveals that the story of modern food and nutrition was not about innocuous technological advances or superior scientific insights, but rather about the powerful logic of exploitation and economization that undergirded colonial and industrial food projects. In the process, these wonder foods shaped both modern food regimes and how we think about food.

The world's most comprehensive, well documented and well illustrated book on this subject. With extensive index. 435 color photographs and illustrations. Free of charge in digital PDF format on Google Books.