San Tzu's classic The Art of War written circa 500 B.C. discusses broad eternal truths concerning military and political philosophy. These were well adapted by military and business strategists. While Sun Tzu looks at fundamentals, this book examines the principles which define military methods to accomplish an operational task or attain a strategic intent. There is much more one can learn from these hands on military practices which are at the heart of any military campaign. Almost all modern management principles therefore are a derivative of such military operational practices, tried and tested in different cultures, locations and circumstances. These evolved and have undergone change over the years according to the changing environment. The author explores each of these principles and examines their 'core value' that can be applied across a broad spectrum of situations in our daily lives and in business methods. The content is a blend of contemporary history, Science and Technology, Management, Psychology, IT, Leadership, Motivation, HRM, Economics, Military History, Strategy and Geopolitics, International Relations, Diplomacy and Political Science.

Offers strategies and advice on retaining pricing power for business-to-business salespeople who have to negotiate with procurement departments.

The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them. The secret of a brand's success often lies in its ability to respond nimbly to the unexpected adoption of its products or services - essentially its ability to surprise its consumers. To all intents and purposes, brands must continue to introduce innovative and intriguing experiences to customers so that they can remain differentiated from the herd and deliver a human message amongst increasingly automated and unremarkable communications. Developed from experience at the forefront of new branding developments at market-leading companies, and drawing on the lessons learned by cultivating start-ups with sponsors including Google, Customer Experience Branding expertly reviews the key considerations when devising brand strategy to introduce an element of newness and interest into customer interactions. Case studies are delivered from major brands that continually achieve this, including Apple, Starbucks, Virgin, LEGO, Google, GoPro, Uber, Instagram, KLM and Handelsbanken, and the Foreword has been provided by Sir Richard Branson, who has himself unfailingly responded to consumer need and overseen a remarkable portfolio over the years as a result.

"The Japanese government may someday recognize--as it ought to--Tuttle's contribution to creating an intelligent interest in Japan among the English-reading public, and deepening understanding of Japanese overseas--STRONG>Hokubei Mainichi (San Francisco) Awarded the 1969 Prize for the Society of the Promotion of International Cultural Relations, this is the most comprehensive Japanese book of its kind. Containing Japanese-English and English-Japanese sections, it is an essential reference tool for serious students studying the Japanese language or for business people and tourists wishing to learn Japanese before they travel. Special features include: Lists over 5,000 carefully selected characters with their 10,000+ current readings and almost 70,000 compounds in current use, al with concise English definitions. Scientifically arranged by a logical extension of the traditional radical system so as to make the finding of a given character almost fool-proof, saving hours of time. Makes provision for quickly finding characters either in their traditional or their modern and often greatly altered forms, thus serving for both prewar and postwar literature. Includes 14 valuable appendices giving (1) instructions for the most efficient use of the book, (2) discussions of the written language in general and particularly of its recent and far-reaching official modifications, and (3) much helpful

In The Greatest Special Ops Stories Ever Told, editor Tom McCarthy has pulled together some of the finest writings about Special Operations that capture readers imaginations, meticulously culled from books, magazines, movies, and elsewhere. It is an unforgettable collection, and includes stories by Marcus Luttrell (author of Lone Survivor), Mark Owen (author of No Easy Day; the Firsthand Account of the Mission that Killed Osama Bin Laden), William Morgan, Christian McBurney, James Otis, H. Beam Piper, Duane Schultz, Hampton Sides, Michael Haas, Ben S. Malcolm, and many others. It includes legendary tales from the French and Indian Wars up through present-day Afghanistan and Iraq. We’ve all read about the killing of Bin Laden and the heroics of Chris Kyle and the SEALs and other special forces teams. Who hasn’t seen or heard about the extraordinary success of the book and movie American Sniper? But what many people don’t know is that they follow in a direct line from the earlier and equally lethal efforts of Special Forces in wars throughout our history. Special Operations have been going on since man first started fighting--from the Trojan War (think Trojan horse) to the American Revolution and the Civil War, and from World War II to Korea, Vietnam, Iraq, and Afghanistan. In one place, The Greatest Special Ops Stories Ever Told pulls together all of the greatest tales.

An inspirational, powerful, and funny manual for coping and living with devastating pain. For two decades, Karen Duffy —New York Times bestselling author, former MTV VJ, Revlon model, and actress— has managed to live an enriching life despite living in a state of constant pain. Duffy has sarcoidosis, a disorder that causes the growth of inflammatory cells on different organs of the body. In her case, her sarcoidosis is located in her brain, causing her unimaginable pain. In this powerful, inspirational, funny, and important manual for surviving pain, Duffy draws on her experience as a patient advocate, certified recreational therapist, and hospital chaplain to illuminate gratifying methods people can use to cope with chronic pain and reinforces the sentiment that "circumstances determine our lives, but we shape our lives by what we make of circumstances" (Sir John Wheeler Bennet). More than one-third of the US population—nearly 113 million Americans—is currently living with chronic pain, while another 133 million Americans live with some form of chronic illness. Half of the US population lives with the challenges of these invisible illnesses where their symptoms are not always obvious to the casual observer. Addressing a country ravaged by both chronic pain and opioid addiction, Backbone offers a salve of self-sufficiency, spunk, and perseverance. With a light tone, deft wordplay, and interactive gems such as the Bill Murray Pain Scale, Mastectomy Paper Dolls, and a crown to wear just for getting out of bed, Duffy's serious—and seriously funny—book is for the massive population living with chronic pain who are eager to be understood and helped, and sends the message that despite the pain, there is a way to a good life.

Whenever sailors are confronted with 'unsolvable' problems--be it a fouled anchor or paint that won't dry--they often throw up their hands and exclaim, 'We'd better ask the Chief.' That refrain, heard for generations throughout the Navy, is the theme for Jack Leahy's newest book. Written at sea, his book provides a compelling picture of the Chief Petty Officer's community in the U.S. Navy. As a guest of the Chief Petty Officer's mess aboard USS George Washington during Operation Enduring Freedom, Leahy was granted complete and unfettered access to all areas of the massive carrier and the other ships in her battle group. He interviewed nearly one hundred Navy Chiefs from the aviation, surface, submarine, and special warfare communities and recounts their stories of daily life at sea. In doing so, he presents the true backbone of the modern Navy: the wisdom, character, and dignity of the Chief Petty Officer's community. This book of contemporaneous oral history follows the format that proved so successful with Leahy's earlier book on Navy boot camp. Color photographs help bring the story to life.