Americans today “know” that a majority of the population supports the death penalty, that half of all marriages end in divorce, and that four out of five prefer a particular brand of toothpaste. Through statistics like these, we feel that we understand our fellow citizens. But remarkably, such data—now woven into our social fabric—became common currency only in the last century. Sarah Igo tells the story, for the first time, of how opinion polls, man-in-the-street interviews, sex surveys, community studies, and consumer research transformed the United States public. Igo argues that modern surveys, from the Middletown studies to the Gallup Poll and the Kinsey Reports, projected new visions of the nation: authoritative accounts of majorities and minorities, the mainstream and the marginal. They also infiltrated the lives of those who opened their doors to pollsters, or measured their habits and beliefs against statistics culled from strangers. Survey data underwrote categories as abstract as “the average American” and as intimate as the sexual self. With a bold and sophisticated analysis, Igo demonstrates the power of scientific surveys to shape Americans’ sense of themselves as individuals, members of communities, and citizens of a nation. Tracing how ordinary people argued about and adapted to a public awash in aggregate data, she reveals how survey techniques and findings became the vocabulary of mass society—and essential to understanding who we, as modern Americans, think we are.

supports the death penalty, that half of all marriages end in divorce, and that four out of five prefer a particular brand of toothpaste. But remarkably, such data--now woven into our social fabric--became common currency only in the last century. With a bold and sophisticated analysis, Sarah Igo demonstrates the power of scientific surveys to shape Americans' sense of themselves as individuals, members of communities, and citizens of a nation.

A Washington Post Book of the Year Winner of the Merle Curti Award Winner of the Jacques Barzun Prize Winner of the Ralph Waldo Emerson Award “A masterful study of privacy.” —Sue Halpern, New York Review of Books “Masterful (and timely)...[A] marathon trek from Victorian propriety to social media exhibitionism...Utterly original.” —Washington Post Every day, we make decisions about what to share and when, how much to expose and to whom. Securing the boundary between one’s private affairs and public identity has become an urgent task of modern life. How did privacy come to loom so large in public consciousness? Sarah Igo tracks the quest for privacy from the invention of the telegraph onward, revealing enduring debates over how Americans would—and should—be known. The Known Citizen is a penetrating historical investigation with powerful lessons for our own times, when corporations, government agencies, and data miners are tracking our every move. “A mighty effort to tell the story of modern America as a story of anxieties about privacy...Shows us that although we may feel that the threat to privacy today is unprecedented, every generation has felt that way since the introduction of the postcard.” —Louis Menand, New Yorker “Engaging and wide-ranging...Igo’s analysis of state surveillance from the New Deal through Watergate is remarkably thorough and insightful.” —The Nation

Today, politics is big business. Most of the 6 billion spent during the 2012 campaign went to highly paid political consultants. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy.

David E. Stuart incorporates extensive new research findings through groundbreaking archaeology to explore the rise and fall of the Chaco Anasazi and how it parallels patterns throughout modern societies in this new edition.

Davies recounts these treacherous travels in a brisk and readable style . . . he has put history, sociology, politics, and human nature into well-tuned balance. The Boston Globe

Most of us think we know what is meant when we hear the term "normal," but Cryle and Stephens upend taken-for-granted attitudes about the term. They offer a history of the intellectual and cultural issues that have been at stake in the use of the term since it appeared around 1820. What is taken at one time or any one culture to be "aberrant" or "deviant" clearly depends on assumed meanings for norm and normality. The authors of this book explore this history--peppered with a fascinating series of case studies--to make sense of variations on the theme of identity (disability, gender, race, sexuality) in fields organized around identity. They locate the concept in the scientific spheres where it originated in its modern sense and they chart its transformations and developments from the 1820s in France (medicine) to the mid-20th century (Alfred Kinsey). They start with comparative anatomy and other branches of medicine before moving on to consider developments in fields as remote as craniometry, statistics, criminal anthropology, sociology, and eugenics. It is not enough to say, with David Halperin, that "queer" is "whatever is at odds with the normal, the legitimate, the dominant." Cryle and Stephens move beyond a simple binary opposition between "normal" and "abnormality" to give us the whole picture, from the Continent to the U.S., and in all the contexts that distinguish the normal from other available terms (such as typical, average, respectable, conventional, white and heterosexual, and uniform). "Normality" has had a long struggle to secure its cultural dominance and authority, a story which is told here for the first time.