Comprehensive study of the motor vehicle industry of the USA from 1945 to 1971 - covers planning, technology, mergers, costs, prices and pricing policy, demand structure, production, the wholesale trade and retail trade, sales, air pollution, safety issues, etc., and includes an evaluation of performance record and recommendations for government policy. Bibliography pp. 307 to 312, references and statistical tables.

Examines the impact of the automobile on American society since the end of World War Two in the areas of mass transit, development of the United Auto Workers, rise of suburbia, auto racing, and the automobile's relationship to the youth culture.

In recent years car production in the United States has undergone changes on a scale unknown since the pioneering era prior to World War One. New plants have been opened in the interior of the country, while most of those located along the east and west coast have been closed. The Changing U.S. Auto Industry uses concepts drawn from geography, such as access to markets and shipments of parts, to understand some of the reasons for the recent changes. Also critical is the changing role of labour in the production process, including the search by Japanese firms for a union-free environment, the re-location of some production to Mexico and the debate over the appropriate level of union-management cooperation.

At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.