Gone are the times when most authors could relax and let their publisher sell their book for them. Nowadays, in a climate of increasing commercialisation, the majority of authors, both new and established, are discovering that they get no help at all. For the self-published (a rapidly expanding market) this has always been largely the case, but now nearly all authors are faced with the task of having to market and publicise their own book. The prospect is a daunting one, but without some form of self-input it is rare for any book to sell in significant quantities.However, exactly what needs to be done to generate sales, and to create a reputation for a book, is often a mystery. Thus, Seriously Useful aims to demystify the processes in a concise, lively, and highly readable way. Although primarily concerned with making sales, it also offers some very useful pre-publication advice, including the options and benefits of self-publishing. In addition it reveals some essential inside information on how the books trade works, so the author has an excellent understanding of their book’s journey from manuscript, to publisher, to wholesaler, to retailer, to reader. There are also some very useful contributions from other mainstream and self-published authors. Written by Mary Cavanagh, a novelist and short story writer, who has had first-hand experience of both mainstream and self-publishing. Her previous work includes The Crowded Bed (Transita 2007) and A Man Like Any Other – The Priest’s Tale (Matador 2008).

The inside story on how to get up the book sales ladder.

Have you been struggling to sell your books on Amazon? In theory, Amazon ads should be the most effective way to boost sales — a well-targeted ad can reach potential readers at the precise moment they’re looking for their next book. But in practice, authors often struggle to run profitable campaigns. After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy’s Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book. In this second book of the popular Reedsy Marketing Guides series, you will learn: ✔️ The fundamental guiding principles of advertising books on Amazon, ✔️ How to build a comprehensive list of product and keyword targets, ✔️ What type of ad campaign will best suit your book, ✔️ How to optimize your click-through-rate to boost delivery, ✔️ How to optimize your campaigns for profit, and ✔️ How to scale and progressively grow your spend while keeping your profit levels. Each step is illustrated with examples and screenshots so that you can immediately apply the advice to your own campaigns. Whether you’re just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level. Get your copy now and benefit from all the experience of a seasoned advertising professional.

Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers and agents but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.

Whether you have already written or are thinking about writing a business book, it's never too early or too late to start thinking about how you will market and promote it. In this Authority Guide, leading book PR expert, Chantal Cooke presents 52 tips that will help you to build your credibility as an author, make you and your book more visible, and focus you on reaching your perfect target market to achieve those all-important sales.

Author Marques Vickers’ “Promoting Your Self-Published Book: An Independent Author’s Guide To Marketing and Exposure” is a concise reference guide for authors to market their independently published paperbacks and electronic books. The book offers valuable tips to maximize the expanding sales capabilities of the Internet. This edition details important exposure strategies, existing and emerging sales opportunities and valuable promotional outlets. Nearly 300 useful reference websites are provided to enhance social media strategies, website design, revenue outlets, email marketing, soliciting book reviews and media coverage. “Promoting Your Self-Published Book” stresses a current transformation supplanting the traditional publishing industry. Fresh and innovative creative and revenue opportunities are emerging for entrepreneurial savvy authors, writers, and journalists. The guide stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. These activities supplement an author website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and a writer’s online articulation of their creative vision. Practical advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, email marketing and the cultivation of a potential and existing client base to establish long-term sustainability. Chapter #1: The Essential Economics of the Publishing Industry Evaluating the Financial Realities Behind a Traditional Publishing Contract The Changing Economic Landscape for Publishers Substantive Reasons For Self-Publishing The Precarious Future Facing Traditional Publishing Outlets Online Reading Habits Printed Media Versus Electronic Media Creating An Environment of Success and Self-Determination Chapter #2: A Fresh Dependency and Integration of Social Media Maximizing Social Media Reach The Importance of Hashtags as Reference Beacons How to Personalize Social Media The Categories of Social Media Best Suited For Authors Weblogs Automating All of Your Social Media Outlets Together Chapter #3: A Writer’s Website Attractive Packaging Your Role in Creating The Design Concept Designing and Personalizing Your Own Website Evaluating Your Website Host Memorable Domain Name Clarity of Vision Make Your Site Simple to Navigate How The Cellular Phone and Tablets Affect Website Layouts Chapter #4: Drawing Traffic To Your Social Media Pages and Website Qualifying Your Website Viewers Search Engines and Indexes Where and How Often Should You Submit Your Website Pages Buying Traffic and Ad Words Programs Electronic Magazines and Weblogs Chapter #5: Soliciting Book Reviews Print Media Book Editors Seeking Out Diverse Coverage and Reviews How to follow-up with Media Interest Chapter #6: Cultivating Media Exposure and Email Marketing Strategies For Sending Out Press Releases Bulk Email Press Releases Specific Media Submission Guidelines Purchasing Mailing and Media Contact Lists Additional Review Outlets and Their Cumulative Effect Chapter #7: Cultivating Revenue Streams Amazon Publishing Keyword Adverting Programs Bidding For Placement Barnes and Noble, Smashwords, Google Play Books Dropshipping Pre-Printing Books For Resale Reference Category Listings Amazon Related Resources, Author Industry Mailing List Services, Automated Social Media Marketing, Bulk Email Services, Content Community, Currency Converters, Digital and Video Imaging Software, Domain Name Brokers & Registration Services, E-Commerce Shopping Carts, Social Networking Websites, News Media Search Engine Submission Sources, Pay Per Click Traffic, Press Release Services, Search Engines, Self-Publishing Outlets, Weblogs, Website Design Software and Related Services.

The Author’s Companion is a concise guide that has been designed to help authors at all stages of their writing journey. It originated as a resource for our publishing company’s author base. Initially intended for internal use, we realised it had the potential to benefit the wider author community. Unlike motivational books that simply inspire you to write, “The Author’s Companion” delves into practical techniques, exercises and approaches that assist in crafting a compelling book. Backed by data-driven analysis, it offers valuable insights that will help you understand both the publishing industry and your target audience. By highlighting common mistakes made by authors during the writing and publishing processes, this book equips you with the knowledge to avoid these pitfalls and succeed in the literary world. Benefit from the wealth of experience gained from publishing over 2500+ books. In the era of self-publishing, the absence of editorial gatekeepers has affected the overall quality of books being released. Countless books are published every day, but only a select few truly achieve success. Hence, The Author’s Companion addresses two distinct groups of authors: those with good content but lacking experience in writing or publishing those with poor content due to a lack of writing skills It serves as a guiding light for both these groups of authors, providing them with invaluable support and expertise. For authors new and experienced, this book will indeed serve as a companion on their journey towards publishing best-sellers.