The Art & Science of Web Design will help you understand the Web from the inside. It is structured around core Web concepts that often get only a passing mention in books on Web design. This book is not a reference book or a style guide. It is your mentor, whispering in your ear all the answers to those ubiquitous questions, and reminding us that there are now new rules and new ways to break them.

The Art & Science of Web Design will help you understand the Web from the inside. It is structured around core Web concepts that often get only a passing mention in books on Web design. This book is not a reference book or a style guide. It is your mentor, whispering in your ear all the answers to those ubiquitous questions, and reminding us that there are now new rules and new ways to break them.

This text introduces essential features of basic programs of web design - Macromedia Dreamweaver and Flash and HTML - as well as how these programs interact with the web design features of Adobe Photoshop and illustrator.

Guides you through the process of creating a website – in easy steps! Web Design in easy steps, 7th edition reveals the key principles of good web design, which is the art and science of building effective and attractive websites. The book will introduce you to the key technologies of the web, and the design principles that underpin successful sites. Whether you’re a budding designer who plans to build your own site, or you just want to be able to talk to professional designers in their own language, this book will give you an understanding of how websites are designed so that you can make the right decisions in launching your own site. You’ll also be able to build your own simple website using HTML and CSS. When you find useful code snippets and templates online, you’ll know how to edit them and integrate them into your website correctly. Web Design in easy steps, 7th edition will ensure you set off in the right direction on your journey to creating a great website, with robust knowledge of the technologies and techniques that will deliver the best experience for your visitors. Table of Contents: 1. The web design challenge 2. Planning your website 3. Creating effective website content 4. Layout and design 5. Designing effective navigation 6. HTML: The language of the web 7. CSS: Giving your pages some style 8. CSS: Using CSS for layout 9. JavaScript for interactive pages 10. Tools for website design 11. Content management systems 12. Testing and launching 13. Promoting your website 14. Measuring success

This book introduces essential concepts of color and design theory with the web in mind. Technical issues of coding and accessibility are addressed from the beginning to allow for immediate experimentation with the visual interface. Each design concept is illustrated with artistic examples, sample web pages, and related usability issues so readers understand how these principles should guide basic choices in web design. For web designers who are looking for a foundation in art theory.

The Art and Science of Influential Web Content explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with practical examples from , Centers for Disease Control and Prevention, and many more brands. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. The Art and Science of Influential Web Content is worth adding to your book list. But don't limit it to just C-level suite executives or the design team. In order for content to influence, it needs to have complete buy-in from those who will be on the front line.