Many semi-pro and professional wedding photographers are looking to "wake up" their style, stay current, and stimulate business. And today, that means lifestyle photography, also referred to as "fine art wedding photography." Fine art wedding photography isn't just a catchy phrase; it's a modern approach in which design is paramount. Fine art wedding images are more graphic and stylized than traditional wedding photojournalism, as if they were pulled from the pages of a glossy wedding or lifestyle magazine. Acclaimed wedding photographer Jose Villa was a pioneer in fine art wedding photography before it became a trendy buzzword. Here, he shares his secrets for bringing a stylized sense of composition, lighting, posing, and most important, design, to your images, while still keeping them organic and narrative. You’ll learn Jose’s trademark technique of capturing the more natural moment after a pose, and tips for getting images right in-camera to avoid the need for heavy postproduction. Final chapters show you how to integrate design through the delivered product, whether an album or slideshow, and continue nurturing clients after the wedding by expanding to baby and family portraiture. Packed with real-life examples, solid techniques, and stunning images from one of the wedding industry's brightest stars, this book will both educate and inspire photographers seeking to update their work and satisfy a new generation of brides.

A celebrated professional wedding photographer shares her insights into this exciting field, revealing the techniques necessary to master this business, from taking pictures to marketing. Original.

The first guide to posing and sensitively capturing same-sex couples on their big day, The New Art of Capturing Love equips semi-pro and professional wedding photographers to enter the exciting new LGBT wedding photography market. These are exciting times for marriage equality—but capturing memorable LGBTQ portraits requires a novel approach to posing, which until now has been nearly exclusively oriented toward pairing a taller man in black with a smaller woman in white. What works for Jack and Jill won’t necessarily work for Jack and Michael, let alone Jill and Louise. The New Art of Capturing Love shatters the “old standards” of wedding and engagement photography by showing how inappropriate they can be for today’s diverse couples, then shares easy-to-implement poses and techniques that can be applied to any couple (and wedding party), no matter their orientations, to create lasting memories. Featuring a collection of more than 180 same-sex portraits from 46 photographers, this guide is proudly the first—and most comprehensive—of its kind. Whether you are a wedding photographer looking to enter this burgeoning market, or a gay or lesbian couple looking for visual inspiration, these gorgeous images will both instruct and inspire.

Many people get excited at the prospect of wedding photography as a career. Why shouldn't they? It's exciting and fun. You get to meet and celebrate with hundreds of interesting people throughout the year, and you can get paid to do it. You get the pleasure of making art out of someone's love story. You can have a profound impact on a couple's happiness, just by capturing photographs of their wedding day. It is even possible to make a decent living at it if you have the right skills, opportunities, motivation, and persistence.Many eager would-be wedding photographers get excited and jump into the deep end, head-first, without a solid understanding of what is entailed in being a successful wedding photographer. For every experienced and successful wedding photographer out there, you will likely find two or three dozen who did not last more than a year or two. Why? Few people can successfully balance art with business.Over the years I have spent as a full time professional wedding photographer, a significant number of people have asked me to host seminars or give private lessons on the business side of this exciting, challenging, and highly rewarding industry. There are innumerable books available on the techniques of wedding photography as an art form, but few which tell you what to do outside of the camera itself. Many artists are not adept at business. Balancing the Art and Business of Wedding Photography is my attempt to help those artists strike a balance between the performance of wedding photography as an art, and the production of wedding photography as a successful and efficient business.

The hottest, most lucrative trend in wedding photography is gorgeously illustrated and explained in this cutting-edge guide that shows professional photographers—and those aspiring to be—how to create the arty, hip, yet elegant wedding albums sought by today’s brides. Images that look like they’re from magazines or art galleries fill these inspiring pages. Taken by a highly successful specialist in wedding photography, the pictures tell their unique, romantic story with a visual artistry and excitement that differs from staid, traditional wedding albums of the past. The book explains all the creative techniques—including wedding photojournalism—that produce such compelling pictures, and also fully explores the business side of wedding photography. Everything from finding clients to modeling the event and capturing the heartbeat of the day to selling the album and getting referrals is covered lucidly, with wisdom, authority, and humor—adding up to an immensely useful guide that can transform the career of anyone wanting to break into the profitable field of wedding photography. And for future brides, the book will provide visual inspiration on the must-have photography they want for their big day.

Weddings are beautiful and exciting occasions, but they are a tense challenge for the photographer. This practical book explains how to take romantic signature shots, as well as how to capture the spontaneous moments of the day. Written by an experienced professional and teacher, it gives essential tips to managing the day and covers the small details that will ensure your photography is cherished for a lifetime. It introduces different styles of wedding photography and advises on building a business, as well as explaining photographic techniques. It runs through the day's timeline and suggests how to prepare the final photographs. This practical book will teach you how to take stunning photographs of the bride and groom, their wedding and the story of the day. Beautifully illustrated with 172 colour photographs.

World-class wedding photographer shares his simple yet powerful recipe for creating a strong style and a profitable business.