Two books in one! The complete text of the only award-winning English translation of Sun Tzu's " The Art of War " PLUS a special adaptation for competitive sales success. This was Gary Gagliardi's, one of America's most award-winning authors on strategy, first adaptation of Sun Tzu, written for the salespeople of his own software company that became one of the Inc. 500 fastest growing companies in America. The sales methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War. " The Art of War" is on the left-hand pages, and the sales adaptation, Sales Warrior, on the facing right-hand pages. Readers get both the proven philosophy that has survived 2,500 years and a practical sales adaptation of those ideas. Below we offer a brief description of each of the sales chapters. 1.Sales Analysis covers Sun Tzu's basic sales concepts and the five factors that determine success in sales. 2.Choosing to Sell analyzes the investment you must make selling and the way you generate income quickly and easily. 3.Planning Your Territory discusses the importance of focus, using your time well, and the five ingredients you need to win customers. 4.Sales Position talks about how to use the six steps in the sales process to avoid losing customers while you patiently discover how to win them. 5.Persuasion explores the way you combine standard and creative techniques to sway customers, and the timing necessary to close them. 6.Disadvantages and Advantages shows you how to build a dominant position with the customer and how you manage different types of customers. 7.Sales Contact explains how to control the sales situation and how your efforts alone determine its outcome. 8.Adjusting to the Sales Situation emphasizes flexibility. It explains how to respond to the circumstances in which you find yourself. 9.Moving Sales Forward concentrates on sales to businesses. It covers the different types of organizations you have to sell to and how to deal with them. 10.Customer Relationships discusses the different types of customers. It reveals how customer nature determines your relationship with both them and the competition. 11.Sales Situations is the longest and most detailed chapter. It analyzes the nine common sales situations and shows you how to respond to them. 12.Using Customer Desire concentrates solely on getting you to think about what the customer wants and how to address those desires. 13.Using Questions focuses on mastering the five types of sales questions. In Sun Tzu's view, your success comes from knowledge and knowledge only comes from asking the right questions. Sample Text "Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. " The sales warrior hears: 1 This is selling. It is the most valuable skill in any business. It can bring you fortune or poverty. It is your path to success or failure. You must study sales seriously. "Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1.Discuss philosophy. 2.Discuss the climate. 3.Discuss the ground. 4.Discuss leadership. 5.Discuss military methods." Five factors determine your skill. Consider these factors when you analyze a sale. You must know your strategic sales position: 1.Talk about your sales philosophy. 2.Talk about the changing trends. 3.Talk about your customers and prospects. 4.Talk about your sales talents. 5.And talk about your sales process.

The new paperback version of the world's most popular book on strategy adapted for managers plus a free download of audio book. The book includes the complete text of Sun Tzu's Art of War on the left-hand pages and a direct adaptation to management on the facing pages. The book includes the keys for a FREE download of the MP3 of the complete audio book for listening on Ipods or similar devices.

The new paperback version of the world's most popular book on strategy adapted for salespeople. The book contains the complete text of Sun Tzu's Art of War on left-hand pages and a line-by line adaptation for sales on the facing right-hand pages. This new paperback includes the keys for a FREE download of the complete audio-version of book as an MP3.

To be the best, you must learn from the best. Drawing on exclusive interviews with former members of the U.S. Special Forces and leading sales professionals from a variety of industries, executive coach Bill Hart shows you how to develop the mindset, habits, and disciplines to elevate your sales performance to become the elite of your industry. With Hart’s proven tips and practical tools, you’ll learn: · How to train for any situation you’ll encounter in the field · How to overcome fear and channel it into productivity · How to leverage failures for personal growth · How to find your “why” and keep it alive · How to build your team’s shared vision, purpose, and goals Get inspired by these real stories from the very best in action, and discover why “The Way of the Warrior” will put your success within reach.

The Mindset of a Sales Warrior encompasses Jason Forrest's 40 years of learning and experience. Through 42 transformational strategies you'll learn the beliefs of how you can become a true sales warrior. Each life changing strategy comes with real world application and dives into what it means to think, act, and sell like the top 1%.

Accelerate your Sales Performance into the top 2% of your fi eld and enjoy a balanced life at the same tie. Learn the 12 Stages of every sales cycle to secure more business and obtain the 10 Guiding Principles in Professional Sales. Understand & benefit from a career in Integrity-Based Selling and discover how a Sword Master from 400 years ago can help you everyday in your sales process.