The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content – a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find: • Interviews with leading short form content creators • Details on how to create everything from a corporate piece to a Super Bowl spot • Strategies for how to quickly attract viewer attention to your content • Extensive information on how to best utilize the craft of film-making in an advertising context • A comprehensive companion website that can be found at www.focalpress.com/cw/cook

Make the most of your messages on Twitter, Facebook, and other social networking sites The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill. In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands. Covers basic grammar rules for short-form writing The equivalent of Strunk and White's Elements of Style for today's social media-driven marketing messages Helps you develop your own unique short-form writing style 140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online.

"The Art of Content Creation: Tips and Tricks for YouTube" is a comprehensive guide for aspiring and experienced creators on the world's largest video-sharing platform. With over 2 billion monthly active users, YouTube has become a vital platform for content creators to showcase their talents and build a loyal following. This book covers a wide range of topics, from identifying your audience and passion, crafting a compelling brand, and generating killer content ideas, to lighting and sound techniques, camera gear, editing essentials, and YouTube SEO. You'll learn how to work with other creators, go live, and monetize your content, as well as how to build a strong community and maintain your online privacy and security. The book also explores emerging trends and technologies, such as virtual reality, artificial intelligence, and blockchain, and how they are shaping the future of content creation on YouTube. With practical tips and tricks from successful YouTube creators and industry experts, this book provides a roadmap for your YouTube journey. You'll learn how to set goals, create a roadmap, and celebrate successes while learning from failures. Whether you're a beginner or a seasoned creator, "The Art of Content Creation: Tips and Tricks for YouTube" is the ultimate guide to achieving success on the platform.

Content Structure for Flash Fiction has never been so simple and fast. What if all story ideas were able to be boiled down to a single formula? Wycliffe A. Hill had this idea in the 1930's when no less than Cecil B. DeMille rejected one of his stories because ""it had a good narrative, but no drama."" This led Hill to research what made a dramatic story. That study lead to a 1920's author who claimed (based on even older research) that there were only 36 possible conflicts through all dramatic works. Not too long after, Joseph Campbell produced his ""Hero With a Thousand Faces"" which prescribed the monomyth as a base for all stories. Chris Vogler then championed this idea through Hollywood. And the Star Wars saga, as well as multiple Disney hits followed that generic model. Robert Silverberg reviewed Hill's work as: ""Pick one up, follow the instructions, write your story. You might just find that a grand literary career is unfolding for you in a wondrous, magical way.""

America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In How to Write Short, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, How to Write Short guides writers to crafting brilliant prose, even in 140 characters.

Stand Out: Creating Content That People Remember and Share What if you could stop people in their tracks with just a few seconds of your story? Picture this: your content instantly grabs attention, sparks curiosity, and transforms casual scrollers into die-hard fans. That’s the power of storytelling in the digital world. And with this book, you’ll discover how to harness it. This isn’t just another book on content creation—it’s your secret weapon to mastering the art of viral, unforgettable short-form content. Whether you’re just starting out or looking to level up, you’ll learn how to turn fleeting moments into powerful narratives that resonate long after the screen goes dark. In Stand Out, you’ll dive into: Crafting hooks so captivating they pull viewers in like gravity. Mastering storytelling that lingers—making people want to come back, again and again. Navigating platform algorithms, turning them from barriers into opportunities. Growing an audience that sticks with you, not just for a viral moment, but for the long haul. Monetizing your creative passion without compromising your authenticity. Packed with practical tips and real-world examples, this isn’t a guide filled with theory—it’s your hands-on blueprint to making content that matters. From TikTok to Instagram Reels, YouTube Shorts, and beyond, you’ll learn how to carve out your space in a crowded digital world and make your content not just seen, but remembered. Your story matters, and your journey as a creator is just beginning. The first step? Turning the page. Get ready to captivate, engage, and leave your audience wanting more. Stand Out is your roadmap to creating content that doesn’t just get views but sparks conversations—and lasting connections. The world is waiting for your story—are you ready to tell it?

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.