Selling The War
Title | Selling The War PDF eBook |
Author | Zbynek Zeman |
Publisher | |
Pages | 120 |
Release | 1978 |
Genre | |
ISBN | 9780856133138 |
Appeal to patriotism - Against spies and saboteurs - Campaign for war production - Promoting the international alliance - Allied forces and Nazi propaganda. World War II (2).
The Art of Selling War
Title | The Art of Selling War PDF eBook |
Author | Pierre Gilly |
Publisher | I.A Bergman |
Pages | 276 |
Release | 2020-06-25 |
Genre | History |
ISBN | 915196046X |
Sun Tzu Strategies for Selling
Title | Sun Tzu Strategies for Selling PDF eBook |
Author | Gerald A. Michaelson |
Publisher | McGraw Hill Professional |
Pages | 250 |
Release | 2003-11-10 |
Genre | Business & Economics |
ISBN | 9780071427302 |
Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of "The Art of War" includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy.
Selling the Great War
Title | Selling the Great War PDF eBook |
Author | Alan Axelrod |
Publisher | Macmillan + ORM |
Pages | 258 |
Release | 2009-03-03 |
Genre | History |
ISBN | 0230619592 |
The riveting, untold story of George Creel and the Committee on Public Information -- the first and only propaganda initiative sanctioned by the U.S. government. When the people of the United States were reluctant to enter World War I, maverick journalist George Creel created a committee at President Woodrow Wilson's request to sway the tide of public opinion. The Committee on Public Information monopolized every medium and avenue of communication with the goal of creating a nation of enthusiastic warriors for democracy. Forging a path that would later be studied and retread by such characters as Adolf Hitler, the Committee revolutionized the techniques of governmental persuasion, changing the course of history. Selling the War is the story of George Creel and the epoch-making agency he built and led. It will tell how he came to build the and how he ran it, using the emerging industries of mass advertising and public relations to convince isolationist Americans to go to war. It was a force whose effects were felt throughout the twentieth century and continue to be felt, perhaps even more strongly, today. In this compelling and original account, Alan Axelrod offers a fascinating portrait of America on the cusp of becoming a world power and how its first and most extensive propaganda machine attained unprecedented results.
Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships
Title | Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships PDF eBook |
Author | Gerald A. Michaelson |
Publisher | McGraw Hill Professional |
Pages | 241 |
Release | 2003-11-10 |
Genre | Business & Economics |
ISBN | 0071818596 |
Winning sales tactics from the greatest strategist of all time Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield. Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as: Get your strategy straight Win without fighting Have a unique selling proposition Know your competitor Aim for big wins Learn from lost sales
The Art of Selling Your Business
Title | The Art of Selling Your Business PDF eBook |
Author | John Warrillow |
Publisher | Greenleaf Book Group |
Pages | 246 |
Release | 2021-01-12 |
Genre | Business & Economics |
ISBN | 1733478167 |
Freedom. It's the ability to do whatever you want, whenever you want. It's the ultimate reward of selling your business. But selling a company can be confusing, and one wrong step can easily cost you dearly. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top is the last in a trilogy of books by author John Warrillow on building value. The first, Built to Sell, encouraged small business owners to begin thinking about their business as more than just a job. The Automatic Customer tagged recurring revenue as the core element in a valuable company and provided a blueprint for transforming almost any business into one with an ongoing annuity stream. Warrillow completes the set with The Art of Selling Your Business. This essential guide to monetizing a business is based on interviews the author conducted on his podcast, Built to Sell Radio, with hundreds of successfully cashed-out founders. What's the secret for harvesting the value you've created when it's time to sell? The Art of Selling Your Business answers important questions facing any founder, including— • What's your business worth? • When's the best time to sell? • How do you create a bidding war? • How can you position your company to maximize its attractiveness? • Who will pay the most for your business? • What’s the secret for punching above your weight in a negotiation to sell your company? The Art of Selling Your Business provides a sleeves-rolled-up action plan for selling your business at a premium by an author with consummate credibility.
The Art of War for the Sales Warrior
Title | The Art of War for the Sales Warrior PDF eBook |
Author | Gary Gagliardi |
Publisher | Science of Strategy |
Pages | 192 |
Release | 2007 |
Genre | Marketing |
ISBN | 1929194439 |
The new paperback version of the world's most popular book on strategy adapted for salespeople. The book contains the complete text of Sun Tzu's Art of War on left-hand pages and a line-by line adaptation for sales on the facing right-hand pages. This new paperback includes the keys for a FREE download of the complete audio-version of book as an MP3.