Selling gym memberships is a true art and like art you can create a beautiful masterpiece that brings you millions of dollars or you can be a starving artist. In this groundbreaking new book, you will learn how a man turned himself from a membership sales beginner into a membership sales master, selling millions of dollars in memberships along the way.

This short form original eBook is an extension of Sheri's speaking engagements. It opens with an introduction to Sheri's key principles/rules of membership which will be expanded upon in much greater detail with examples in the full-length book publishing in January 2014. This original, 10,000 word, short format piece focuses on the principle of Selling What Matters.

Membership by Invitation is about Frank C. Gore’s career in the private club and golf industry. It spans a period of fifty-six years. Gore wrote it to help educate people in the industry, or others considering the private club industry as a career and how to grow a club. Gore chronicles the history of private clubs and how they have developed over the years. He tries to help younger generations understand the value of a private club and also educate consumers on some of the myths and misconceptions about the private club industry. Gore has visited 4,057 private city, country, golf, yacht, and athletic clubs including daily fee golf courses and golf resorts. He visited these venues in forty-eight states and thirty-five countries. About the Author Frank C. Gore is President of Gore Golf, clients include Pinehurst Resort and Country Club, North Carolina, and Craigsanquhar Sporting Club in Fife, Scotland. He is Chief Analyst for Distinguished Clubs LLC, Vice President of Development for Escalante Golf. He was Chief Marketing Officer and EVP of Membership at ClubCorp 1978–2008; Chief Marketing Officer Eagle Golf 2010–2012; Executive Pastor The Grove Community Church 1992–1994 and 2013–2019; PGA of America member 1975–2008; Publisher of Private Clubs Magazine 1996–2006, and Chairman of Associate Clubs international 1997–2005.

Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

Come, Stay, Learn, Play: A Guide to Making the Museum Experience is a practical guide for those on the front-line of museums, as well as leadership, on creating memorable moments through extraordinary interactions. Through interviews with experience staff and research on successful for-profit models, Andrea Gallagher Nalls presents a workable manual on how to find, train, and keep effective curators of experience that will shape earned income success at your museum and form a culture of service to both the visitors, and one another. Cultural organizations are entering what might be their most challenging era yet. In this post-pandemic, new-normal time, museums are forced to rethink archetypal visitor services and guest experience roles and this book offers ways to emerge stronger than ever before. This offering from the American Alliance of Museums is a comprehensive resource for your museum’s frontline. Topics include: Hiring and Training Enhancing Visitor to Museum Staff Communication Improving Institution-wide Interdepartmental Communication Growing a Culture of Service Frontline DEAI Initiative Activation Customer Service Best Practices Guest Point-of-View Museum Visitor to Member Conversion Digital Experience Delivery Content Connection and Visitor Engagement The Post-COVID Experience Features include: Ways a museum visit can be enhanced through the research and application of various for-profit models of guest experience Highlights, experiences and case studies from current museum practitioners New and updated experience resources for museum staff The Making the Museum Experience Questionnaire Museum experience professionals have the incredible opportunity to serve visitors and present a place where they feel welcome, safe and inspired. Our institutions are more than just a place of learning, and greater than a repository of things. They are also community gathering places, and a place to belong.This book offers real-life stories and tested step-by-step strategies to spark ideas on how to secure visitor affection at one’s own museum.