More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

A biography of Hoagy Carmichael, composer of classic American songs such as ""Georgia on My Mind"", ""Rockin' Chair"", ""Skylark"", ""Lazybones"", and ""Star Dust"". The book follows Carmichael from his roaring-20s Indiana youth to Hollywood legend.

Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.

The author clarifies the Sun Tzu text without compromising the subtlety of thought needed to master it. He taps into Sun Tzu's own source material and examines contemporary battle fields within context of his philosophies to help you profit from his wisdom.

Delve into the ancient wisdom of Sun Tzu as he imparts timeless strategies for success, leadership, and the art of war. Delve into the timeless wisdom of strategic thinking with Sun Tzu's classic masterpiece, The Art of War. Join the ranks of military scholars, leaders, and strategists who have drawn inspiration from Sun Tzu's profound teachings on strategy, tactics, and the art of achieving victory. As Sun Tzu's insights unfold, experience the brilliance of strategic thought and the enduring principles that transcend the battlefield. Each chapter is a strategic guide, inviting readers to understand the nuances of conflict, the importance of preparation, and the artistry of achieving success in any endeavor. But here's the thought-provoking question that will challenge the reader's approach: What if the principles of The Art of War extended beyond the battlefield and could be applied to the strategic challenges of everyday life? Could readers unlock the wisdom that empowers them to navigate the complexities of their own journeys? Explore concise and thought-provoking paragraphs that capture the essence of Sun Tzu's timeless wisdom. Feel the strategic mindset as readers absorb the teachings, encouraging them to approach challenges with insight, foresight, and a strategic edge. Are you ready to master the art of strategic thinking with The Art of War? Let Sun Tzu's words be your guide in navigating the complexities of life. This is more than a military treatise; it's an invitation to adopt a strategic mindset and apply the principles of success to your personal and professional endeavors. Seize the opportunity to cultivate strategic wisdom. Secure your copy now, and let the profound teachings of The Art of War be your companion on the path to strategic mastery and success.

Sun Tzu Leadership One™ explains why there is only one style of leadership in the world. This leadership style is called Quo which means urging or driving and often requires leaders to lead their followers to achieve a series of common goals and accomplish one core mission as well as create economic value and uphold one higher shared philosophy. Proven strategy principles and strategy formulas in this business leadership book show you how to be decisive and effective with how you lead your team and make your decisions and how to be adaptive and competitive with how you perform your work and take your actions so that you can compel to success. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.