Explores the thought of Professor Sir Lawrence Freedman, one of the world's leading authorities on strategy

The Art of Creating Power explores the intellectual thought and wider impact--on military affairs, politics and the universities--of Professor Sir Lawrence Freedman, one of the world's leading authorities on strategy, conflict and international politics. In this volume, senior scholars of international relations and military history trace the long trajectory of Freedman's career, examining his scholarly contribution to a whole host of areas from nuclear strategy to US foreign policy via terrorism, the Falklands and Iraq. Individually, these essays provide fascinating and innovative insights into strategy, contemporary defence and foreign policy, and conflict. Taken together, however, they are greater than the sum of their parts as they both reflect and explore the theoretical approach adopted and taught by Freedman - one that has made him one of the great intellectual figures in the canon of international politics, strategy and war. Throughout his professional life, Freedman explored many of the uncertainties that plague our highly unstable world. But as conflicts continue to erupt across the globe, it seems we may be entering an even more precarious and uncertain era.There could hardly be a better time than today to gain a deeper understanding of Freedman's strategic insights.

The Art of Power is a challenge to traditional political theory. Diego A. von Vacano examines the work of Machiavelli, arguing that he establishes a new, aesthetic perspective on political life. He then proceeds to carry out the most extensive analysis to date of an important relationship in political theory: that between the thought of Machiavelli and Friedrich Nietzsche. Arguing that these two theorists have similar aims and perspectives, this work uncovers the implications of their common way of looking at the human condition and political practice to elucidate the phenomenon of the persistence of aesthetic, sensory cognition as fundamental to the human experience, particularly to the political life. By exploring this relationship, The Art of Power makes a significant contribution to the growing interest in the intersection of aesthetic theory and political philosophy as well as in interdisciplinary and comparative perspectives on political theory.

Power skills are something every manager must have. Power means more than formal authority - it is the art of building alliances, networks, influence and control. Power will enable you to achieve all your goals: it will guarantee your success. Power: The Art of Making Things Happen is the first book to show you how. Free from theory, Power focuses on the practical skills any manager can learn and use to their advantage. Divided into six accessible areas, you'll find everything you need to take command of the most important skill around.

From a New York Times bestselling author, a fresh and detail-rich argument that the best way to lead is to be fair Can you succeed without being a terrible person? We often think not: recognizing that, as the old saying has it, “nice guys finish last.” But does that mean you have to go to the other extreme and be a bully or Machiavellian to get anything done? In The Art of Fairness, bestselling author David Bodanis uses thrilling case studies to show there's a better path, leading neatly in between. He reveals how it was fairness, applied with skill, that led the Empire State Building to be constructed in barely a year––and how the same techniques brought a quiet English debutante to become an acclaimed jungle guerrilla fighter. In ten vivid profiles featuring pilots, presidents, and even the producer of Game of Thrones, we see that the path to greatness doesn't require crushing displays of power or tyrannical ego. Simple fair decency can prevail. With surprising insights from across history––including the downfall of the very man who popularized the phrase “nice guys finish last”––The Art of Fairness charts a refreshing and sustainable new approach to cultivating integrity and influence.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: - The single thing every great writer must do if they want to improve. - How anyone can learn to write a headline that will stop all potential customers in their tracks. - Where to find inspiration and how to feed ideas. - How you can get a customer physically nodding along with every word you write. - How to avoid waffle and make your copy more succinct. - How you can write irresistible offers than no one can refuse. - And much more! Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...

In our chaotic world of co-opted imagery, does art still have power? A fog of images and information permeates the world nowadays: from advertising, television, radio, and film to the glut produced by the new economy and the rise of social media . . . where even our friends suddenly seem to be selling us the ultimate product: themselves. Here, Nato Thompson—one of the country’s most celebrated young curators and critics—investigates what this deluge means for those dedicated to socially engaged art and activism. How can anyone find a voice and make change in a world flooded with such pseudo-art? How are we supposed to discern what’s true in the product emanating from the ceaseless machine of consumer capitalism, a machine that appropriates from art history, and now from the methods of grassroots political organizing and even social networking? Thompson’s invigorating answers to those questions highlights the work of some of the most innovative and interesting artists and activists working today, as well as institutions that empower their communities to see power and reimagine it. From cooperative housing to anarchist infoshops to alternative art venues, Seeing Power reveals ways that art today can and does inspire innovation and dramatic transformation . . . perhaps as never before.