This book is different! It taps into what REALLY contributes to business success when it comes to MODERN DAY SELLING and REVENUE GENERATION, day to day LEADERSHIP and activation of those RESULTS that matter the most. The Art of Commercial Conversations will shift your business - upwards!

The 10th-anniversary edition of the New York Times business bestseller-now updated with "Answers to Ten Questions People Ask" We attempt or avoid difficult conversations every day-whether dealing with an underperforming employee, disagreeing with a spouse, or negotiating with a client. From the Harvard Negotiation Project, the organization that brought you Getting to Yes, Difficult Conversations provides a step-by-step approach to having those tough conversations with less stress and more success. you'll learn how to: · Decipher the underlying structure of every difficult conversation · Start a conversation without defensiveness · Listen for the meaning of what is not said · Stay balanced in the face of attacks and accusations · Move from emotion to productive problem solving

Learn to leverage conversations to increase conversions within your business. The Art of Convers(at)ion helps individuals in sales, understand the importance of utilizing conversation to increase the conversion of prospects to customers.

Read Catherine Blyth's posts on the Penguin Blog. Reclaim the pleasures and possibilities of great conversation with this sparkling guide from the witty pen of an Englishwoman wise to its art Every day we use cell phones and computers to communicate, but it's easy to forget that we possess a communication technology that has been in research and development for thousands of years. Catherine Blyth points out the sorry state of disrepair that conversation has fallen into-and then, taking examples from history, literature, philosophy, anthropology, and popular culture, she gives us the tools to rebuild. The Art of Conversation isn't about etiquette, elocution, or knowing how to hold your teacup with your little finger crooked just so. It's about something simple and profound: connecting. Conversation costs nothing, but can bring you the world, because it transcends the ability to talk to anyone. What transforms encounters into adventures is how we listen, laugh, flirt, and flatter. Blyth celebrates techniques for reading and changing minds, whether you're in a bar or a boardroom. As Alexander Pope nearly wrote, "True ease in talking comes from art, not chance, as those move easiest who have learned to dance." When you have read The Art of Conversation, you'll not only know the steps, but hear the music like never before.