"The Art of a Corporation is a comprehensive study of artworks that were commissioned and collected by the East India Company from the early 17th to the mid-19th century. These items range from oil paintings on canvas and marble statuary, to sandstone Buddhas and metal figurines of Hindu deities. The book takes a chronological approach and focuses on provenance to show that objects are valuable primary resources for understanding the East India Company's history. The artworks illustrate how one of the longest surviving multinational corporations in the western world changed over its three-century history and provide a powerful visual account of its perpetually reinvented image. This book is a must read for scholars and researchers of art history, colonial art, colonial studies, British history, economic history, business history, South Asian history, post-colonial studies and cultural studies"--

The Art of a Corporation is a comprehensive study of artworks that were commissioned and collected by the East India Company from the early seventeenth to the midnineteenth centuries. These items range from oil paintings on canvas and marble statuary, to sandstone Buddhas and metal figurines of Hindu deities. The book takes a chronological approach and focuses on provenance to show that objects are valuable primary resources for understanding the East India Company’s history. The artworks illustrate how one of the longest-surviving multinational corporations in the Western world changed over its three-century history and provide a powerful visual account of its perpetually reinvented image. This book is a must read for scholars and researchers of art history, colonial art, colonial studies, British history, economic history, business history, South Asian history, post-colonial studies, and cultural studies. Chapter 1 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

This groundbreaking study examines how the East India Company founded an empire in India at the same time it started losing ground in business. For over 200 years, the Company’s vast business network had spanned Persia, India, China, Indonesia and North America. But in the late 1700s, its career took a dramatic turn, and it ended up being an empire builder. In this fascinating account, Tirthankar Roy reveals how the Company’s trade with India changed it—and how the Company changed Indian business. Fitting together many pieces of a vast jigsaw puzzle, the book explores how politics meshed so closely with the conduct of business then, and what that tells us about doing business now. ‘One of the first major attempts to tell the company’s story from an Indian business perspective’—Financial Express

This volume offers a guide to corporate collecting, examining its history, nature and importance, and the different reasons for starting and maintaining corporate collections.

The idea of the book is to present these two elements – poem and fashion shoot – in a single package, as one complex object. This combination of original literature and commissioned fashion photography undermines the traditional autonomy of literary and visual genres. The book itself is a conceptual gesture: the display of a mediation, or the presentation of a redistribution. Bernadette Corporation was formed in a Manhattan nightclub in 1994, and began organizing DIY social events that evolved into unauthorized art carnivals in SoHo parking lots. From 1995 to 1997, the group worked under the guise of an underground fashion label. In 1999 it self-published a magazine, Made in USA, and began producing videos.

Contrary to theories of single person authorship, America's Corporate Art argues that the corporate studio is the author of Hollywood motion pictures, both during the classical era of the studio system and beyond, when studios became players in global dramas staged by massive entertainment conglomerates. Hollywood movies are examples of a commodity that, until the digital age, was rare: a self-advertising artifact that markets the studio's brand in the very act of consumption. The book covers the history of corporate authorship through the antithetical visions of two of the most dominant Hollywood studios, Warner Bros. and MGM. During the classical era, these studios promoted their brands as competing social visions in strategically significant pictures such as MGM's Singin' in the Rain and Warner's The Fountainhead. Christensen follows the studios' divergent fates as MGM declined into a valuable and portable logo, while Warner Bros. employed Batman, JFK, and You've Got Mail to seal deals that made it the biggest entertainment corporation in the world. The book concludes with an analysis of the Disney-Pixar merger and the first two Toy Story movies in light of the recent judicial extension of constitutional rights of the corporate person.