Featuring outstanding wine-label designs from more than 250 international vintners, this illustrated survey highlights leading designers who have elevated the design of wine labels to an art form. Tracing the history of wine-label design from its early use as a simple utilitarian way of cellaring wine to its contemporary role as the visual voice of the winemaker, this guide features full-color wine labels that have been praised for their bold graphics, unique illustrations, beautiful typography, captivating photography, and powerful words. Each entry includes a profile of the wine, the name and contact information of the producer, the country of origin, and details on the design firms and artists responsible for the labels' creation. Interviews with the winemakers and designers reveal fascinating stories about the designs, such as the curious images hidden in the steam of an iron on the Dirty Laundry wine label; how the pairing of a donkey and a goat represent a shared philosophy and approach to the craft for a husband and wife winemaking duo; and the true meaning behind Bonny Doon's illustrative Il Fiasco label. Showcasing originality and creativity, these labels offer intrigue and entertainment, adding another layer of conversation to the experience of drinking a fine bottle of wine.

A study of the distinctive labels created for the wines of Chateau Mouton Rothschild by such artists as Dali, Picasso, Braque, Miro, and Motherwell

Fancy designing your own classic and contemporary movie posters, books and magazine covers? Feel like turning your photographs into works by Turner, Matisse and Magritte? Want to create illustrations in the styles of The Simpsons, steampunk and Victorian engravings? Then you need Art and Design in Photoshop. In this unique book, acclaimed master of photomontage and visual trickery Steve Caplin shows you how to stretch your creative boundaries. Taking the same tried-and-tested practical approach as his best selling How to Cheat in Photoshop titles, Steve's step-by-step instructions recreate a dazzling and diverse array of fabulous design effects. You'll learn how to design everything from wine labels to sushi cartons, from certificates to iPod advertising, from textbooks to pulp fiction. Written by a working pro, the clear guidelines pinpoint exactly what you need to know: how to get slick-looking results with minimum fuss, with a 16-page Photoshop Reference chapter that provides an at-a-glance guide to Photoshop tools and techniques for less experienced users. Steve explains both typography and the design process in a clear, informative and entertaining way. All the images, textures and fonts used in the book are supplied on the downloadable resources. Imaginative, inspirational and fun to use, this book is a must-have for every creative Photoshop user, both amateur and professional.

In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories – engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first – branding – investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second – heritage – considers cases where there are strong linkages between cultural heritage and wine marketing. The third section – terroir – explores how a ‘sense of place’ is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.

Karl Heinrich Koch's masterpiece from 1897, written during the heyday of Mosel wine, takes the reader on a journey through the Mosel Valley. This new English translation, the first, includes an insightful foreword by David Schildknecht, extensive footnotes, essays by Kevin Goldberg and Lars Carlberg, and a short glossary of the amazingly complicated German vineyard designations. Included is a facsimile of the complete German original.

Select Wine Bibliographies includes published works from the 1600s through 2023 All listings are works published in the English language. Each book includes an ISBN (when available), the format (hardcover, softcover, digital, or manuscript), as well as any notes that may list subsequent editions or other pertinent information. Thirteen major subjects are included with over 2300 listings. The goal is to first list first editions in hardcover when possible; otherwise, if later editions are more relevant, they become the primary source. Many of these works may have been published in additional formats. Thirteen major subjects are included with over 2300 listings.

This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates how QR codes can help enable regional development as well as information and knowledge about winemakers and regions. The book begins with an introduction to QR codes. It explains how to use them as well as shows how QR codes combine analogue and online promotion and information dissemination. Next, the book explores strategies and examples from the creative industries, small nation theory and emerging wine industries. It then goes on to examine how to integrate QR codes with wine media, including marketing the bottle and using QR codes to build new wine regions. The book concludes with a case study of how Aotearoa/New Zealand wine producers deploy QR codes. QR codes can store and digitally present, a range of helpful data, including URL links, geo-coordinates and text and can be scanned by smart phones, making them a useful marketing and business tool. Presenting detail research on how QR codes can enhance the relationship between producers and consumers as well as aid regional development in the wine industry, this book will be of interest to academics focusing on Wine Studies, small and medium sized enterprises (SMEs) and practitioners and researchers from the creative industries sector. In addition, while this book focuses on the wine industry, the information that it presents about QR codes is relevant and applicable for an array of industries that require a tether between analogue and digital, physical and virtual, especially food and primary production.