The Antiracist Business Book is the first of its kind, as DEI business coach Trudi Lebrón offers business owners real-life lessons on how to build, reshape, and re-envision their work to support and repair the wealth of all people.

Building anti-racist companies by design creates great places to work for all. Business leaders ready to take a bold stance to make the world better for employees, for consumers, and for the greater community: Read this book. As leaders, you have the unique ability to reach thousands of employees and millions of consumers. It's time for you to build a truly diverse, equitable, and inclusive work environment and, by extension, a more just society. This book provides a comprehensive plan for leaders who are ready to get serious about diversity, equity, and inclusion (DEI) and to create an anti-racist company culture. As a Black man at the highest levels of corporate America for over thirty years, James D. White has built a deep understanding of how to operationalize and integrate DEI agendas. As CEO and Chairman of the global smoothie chain Jamba Juice, he led a remarkable turnaround to make the company a model of strong performance built on a foundation of a diverse, anti-racist culture. He also draws on the experiences of other leaders at the vanguard of DEI. White writes with his daughter, Krista White, who brings to this book the heart and sensibilities of a younger generation devoted to equity and inclusion and intent on justice. Practical lessons and real-world examples of techniques used by seasoned experts will empower leaders who, at this urgent moment, are asking themselves what so many have asked James White: What can I do? You can start by reading this book.

This book is not written specifically for White readers, Black readers, readers who are Latino, Asian, or other specific racial or ethnic groups. If you are a business leader, individual contributor, Human Resources or DEI (Diversity, Equity and Inclusion) professional, educator, coach, or consultant, then The Business of Race is for you. In the business world, incident-driven, company position statements on Black Lives Matter or Stop Asian Hate are not proxies for the heavy lifting that will penetrate and sustain a shift in the status quo. Advancing racial equity to disrupt institutional racism requires more than a company-wide memo or a tab on a corporate website. Businesses often water down, negate or skirt this reality by touting successes from its cousin—diversity. However, you cannot advance a strategy you do not name. The general term “diversity” enables that dynamic. It’s impossible to create an antiracist workplace when we avoid speaking the words ``race” and “racism.” Co-authored by two business women, one Black and one White, The Business of Race can help us all prepare for this transformative work. Rather than diving headfirst with well-meaning but ineffectual efforts, we must first ready our organizations. The authors outline both the inner work (raising our own individual awareness and creating new ways of thinking and being), and the outer work organizations must undertake. This includes honest and often uncomfortable discussions. And carrying out as core to operational business strategy and performance, policies and practices to reimagine a racially equitable workplace. Whether you’re a rising entrepreneur, a supervisor or manager, a leader of a large multinational company, or a frontline employee, you’ll find concrete actions in this essential guide: Why Racial Diversity, Why Now – A Competitive Advantage Commitment, Specificity, and the Science of Small Wins Uncomfortable Truths and Fearless Leaders Look for Talent Where Others Are Not No Secrets in Pay and Promotions – Close the Wage Gap Discover Your “E” and Measure its Impact Woven throughout The Business of Race are interviews with dozens of business professionals across myriad industries, fields and organizational levels. Their stories bring voice to the challenges and opportunities businesses face every day, and provide readers with the courage and tools to openly, honestly, and effectively address the deeply complex, emotional and intimidating dynamic of race and racism in the workplace.

Tackle systemic racism in the workplace with practical strategies In The Anti-Racist Organization: Dismantling Systemic Racism in the Workplace, HR strategist Shereen Daniels delivers an incisive and honest discussion of how business leaders can change workplace practices to create a more anti-racist and equitable environment. The author draws on her personal and client-facing experience, historical fact, legal proceedings, HR insights, and quantitative analysis to equip readers with the knowledge and tools they need to transform their companies. Daniels also looks at: The role of executive leaders and how to push past discomfort to credibly and authentically lead change Strategies for recognising the problem of systemic racism and implementing impactful solutions Why it’s important to empower colleagues to be pioneers of change and how to do that Explanations of why diversity and inclusion initiatives haven’t yet solved the problem Ways language can either be a weapon to perpetuate systemic racism or a tool to dismantle An indispensable exploration of how systemic racism is engrained into business structures, policies, and procedures, The Anti-Racist Organization: Dismantling Systemic Racism in the Workplace belongs in the libraries of all business leaders seeking to make their workplace more inclusive and equitable.

This book help us all prepare for this transformative work. Rather than diving headfirst with well-meaning but ineffectual efforts, we must first ready our organizations. --

REAL TALK places the wording necessary for discussions about racism and anti-racism in direct contact with how to say the uncomfortable things, do the necessary things, and remain responsible to best business models throughout. REAL STRATEGIES prioritize ACTION-NOW Learning Engagements which center actions primed to create externally evidenced anti-racist outcomes. REAL TIME incorporates role plays from business scenarios to interrupt and dismantle racism in the moment. REAL CHANGE requires accountability and measurement. So, tracking modules, assessment paradigms, success and failure markers, and agile strategies for making on-the-go shifts and avoiding common obstacles are provided. Alongside your commitment to move beyond talk and into informed, change-driven action, Doing Anti-Racist Business is your playbook.