Gerald Erchak's engaging book stakes out a position in the field of psychological anthropology. He addresses himself primarily to students in the field, and also to specialists who want a clearly presented approach. He argues that culture shapes the human self and behavior, and that the self and behavior are in turn adapted to culture. After defining basic concepts and debates in the field, Erchak takes up the topics of socialization, gender, sexuality, collective behavior, national character, deviance, behavioral disorder, cognition, and emotion (This new textbook contains more material about sexuality and gender than any other such text). For Erhcak, psychocultural adaptation is basic to human life. Culture plays a central role in our behavior and survival. Each chapter reviews the literature, not as a scholar would, but rather to provide an overview of central issues in the field. Each chapter also provides case material, some of which is drawn from Erchak's own work on West African socialization, Micronesian social change, family violence, initiation rites, and alcoholism. His examples are drawn from the U.S. as well as non-Western cultures. This book will be of particular interest to teachers looking for new texts for undergraduate courses in anthropology, psychology, and sociology.

Behavioral Anthropology is a unique introductory text that combines an intellectual biography with an overview of the methodological principles of cross-cultural research. Each chapter deals with a specific methodological issue: research design; the role of theory; strategies for measuring behavior; psychological or situational variables; samples and surveys simple and complex methods of data analysis and interpretation. For those interested in the behavioral approach, this book will be a valuable reference and teaching tool.

Exploring the origins, doctrines and conceptions of the self.

Psychological Anthropology: A Reader in Self in Culture presents a selection of readings from recent and classical literature with a rich diversity of insights into the individual and society. Presents the latest psychological research from a variety of global cultures Sheds new light on historical continuities in psychological anthropology Explores the cultural relativity of emotional experience and moral concepts among diverse peoples, the Freudian influence and recent psychoanalytic trends in anthropology Addresses childhood and the acquisition of culture, an ethnographic focus on the self as portrayed in ritual and healing, and how psychological anthropology illuminates social change

The Origins of Self explores the role that selfhood plays in defining human society, and each human individual in that society. It considers the genetic and cultural origins of self, the role that self plays in socialisation and language, and the types of self we generate in our individual journeys to and through adulthood. Edwardes argues that other awareness is a relatively early evolutionary development, present throughout the primate clade and perhaps beyond, but self-awareness is a product of the sharing of social models, something only humans appear to do. The self of which we are aware is not something innate within us, it is a model of our self produced as a response to the models of us offered to us by other people. Edwardes proposes that human construction of selfhood involves seven different types of self. All but one of them are internally generated models, and the only non-model, the actual self, is completely hidden from conscious awareness. We rely on others to tell us about our self, and even to let us know we are a self.

What is it to be human? How do we relate to the world, to each other and to our self in a human - in everyday life and when faced with life's big questions? In this book, the author develops a general theoretical model that might be able to offer a better understanding of the human condition and of the underlying principles of human behavior. The author shows that general psychology, bridging the natural sciences and the social sciences, can make a significant contribution to a general anthropology.

Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.