Matt Ball and Bruce Friedrich take the plight of the world's animals seriously and have dedicated their lives to ending their suffering. The Animal Activist's Handbook argues that meaning in life is to be found, quite simply, in turning away from the futile pursuit of "more," and focusing instead on leaving the planet a better place than you found it. The critical component of creating a better world for all is thoughtful, deliberate, and dedicated activism that takes suffering seriously. The authors build a ground-up case for reasoned, impassioned, and joyous activism that makes the most difference possible, and suggest a variety of ways to live a meaningful life through effective and efficient advocacy.

With more than two million members and supporters, People for the Ethical Treatment of Animals (PETA) is the world's largest animal-rights organization, and its founder and president, Ingrid Newkirk, is one of the most well-known and most effective activists in America. She has spearheaded worldwide efforts to improve the treatment of animals in manufacturing, entertainment, and elsewhere. Every day, in laboratories, food factories, and other industries, animals by the millions are subjected to inhumane cruelty. In this accessible guide, Newkirk teaches readers hundreds of simple ways to stop thoughtless animal cruelty and make positive choices. For each topic, Newkirk provides hard facts, personal insight, inspiration, ideas, and resources, including: • How to eat healthfully and compassionately • How to adopt animals rather than support puppy mills • How to make their vote count and change public opinion • How to switch to cruelty-free cosmetics and clothing • How to choose amusements that protect rather than exploit animals. With public concern for the well-being of animals greater than ever—particularly among young people—this timely, practical book offers exciting and easy ways to make a difference.

An easy-to-use psychology primer for anyone wanting to spread progressive social change. Developed so that non-profits, community organizers and others can make science-driven decisions in their advocacy work.

The animal liberation movement is growing in size and strength, but so are the industries that exploit animals. These industries have vastly more resources at their disposal than activists do. Given this tremendous power differential, how can activists hope to compete? The good news is that there is a way to shift the balance of power in favor of the movement. And strategy is the way. In Strategic Action for Animals, Melanie Joy explains how to use strategy to exponentially increase the effectiveness of activism for animals. Drawing on diverse movements and sources, she offers tried and true tactics based on well-established principles and practices. She also explains how to address the most common problems that weaken the movement, such as dissidence among organizations and activists, inefficient campaigns, wasted resources, and high rates of burnout. Whether you are working alone or with a group, whether you are a seasoned activist or new to the movement, Strategic Action for Animals, can help you make the most of your efforts to make the world a better place for animals.

Not every activist starts out with the goal of changing the world. Some have their life shaped by chance, quirks of timing, and strange coincidences. And an unwillingness—or simple inability—to fully ignore the horrors perpetrated on animals today. Since Matt Ball learned of factory farms well over a quarter century ago, his journey has been anything but linear. Instead, his evolution has been fraught with denial, regression, conflicts, and failures. Matt’s evolution shows that not every activist is a confident extrovert with all the answers. His struggles—often publicly played out in written form, in newsletters, mailings, blogs—have influenced, directly and indirectly, countless individuals. Even though accidental and reluctant, the hard-learned but ultimately pragmatic lessons Matt shares in this book are changing the world. Having learned from years of mistakes, his insights can help others be effective and, hopefully, happier as well. As Peter Singer notes, “A new future is in sight, one that Matt, Vegan Outreach, and other advocates are hard at work creating.” This book can help each of us be a part of bringing about this new future.

Immerse yourself in the world of animal rights protests, campaigns, demonstrations, outreach, rescue, and so much more. In today’s world, voices of the marginalized are in the spotlight and people across the globe are recognizing animal rights as a social justice movement. During a time of historic actions and victorious campaigns, Voices for Animal Liberation depicts the full spectrum of animal rights activism that is currently at work to create change. This book offers the words of both new and highly influential voices in the movement today, with the intention of inspiring and educating those who are sparked by the vision of a more ethical world. Including a foreword by Ingrid Newkirk, founder and president of PETA and arguably one of the most prolific figures in the animal rights movement, other contributors include: Jasmine Afshar, army veteran Chase Avior, actor and filmmaker Gene Baur, founder of Farm Sanctuary Dotsie Bausch, Olympic medalist and founder of Switch4Good Alex Bez, founder and director of Amazing Vegan Outreach Matthew Braun, former investigator of farms and slaughterhouses Saengduean Lek Chailert, founder of Save Elephant Foundation Amy Jean Davis, founder of Los Angeles Animal Save Karen Davis, founder of United Poultry Concerns Sean Hill, award-winning multidisciplinary artist and humanitarian Wayne Hsiung, cofounder of Direct Action Everywhere (DxE) Gwenna Hunter, event coordinator for Vegan Outreach and founder of Vegans of LA Anita Krajnc, founder of the Save Movement Cory Mac a’Ghobhainn, organizer with Progress for Science Jo-Anne McArthur, photographer and founder of We Animals Media Zafir Molina, truth seeker and movement artist Shaun Monson, documentary filmmaker Alexandra Paul, actress and cohost of Switch4Good Brittany Peet, Director of Captive Animal Law Enforcement for PETA Jill Robinson, founder and CEO of Animals Asia Zoe Rosenberg, founder of Happy Hen Animal Sanctuary Dani Rukin, citizen journalist for JaneUnchained News Jasmin Singer, cofounder of Our Hen House and Senior Features Editor for VegNews Kathy Stevens, founder of Catskill Animal Sanctuary Natasha & Luca, “That Vegan Couple,” social media influencers Will Tuttle, visionary author and speaker Gillian Meghan Walters, creator of MummyMOO project Connect with activists from different backgrounds as they reveal their perspectives on animal rights, their experiences taking action for animals, the challenges they've faced, and the meaning of activism in their lives.

This text is designed to capture the nature of the questions as they stand today and to propose solutions to many of the major problems in the ethics of how we use animals.