The anatomy of an advertising campaign

The anatomy of an advertising campaign
Title The anatomy of an advertising campaign PDF eBook
Author Formica ltd
Publisher
Pages
Release 1970
Genre
ISBN

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The Anatomy of an Advertising Campaign

The Anatomy of an Advertising Campaign
Title The Anatomy of an Advertising Campaign PDF eBook
Author
Publisher
Pages 36
Release 1969
Genre Advertising
ISBN

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The Anatomy of Advertising: Campaign planning

The Anatomy of Advertising: Campaign planning
Title The Anatomy of Advertising: Campaign planning PDF eBook
Author Mark Wiseman
Publisher
Pages 510
Release 1942
Genre Advertising
ISBN

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The Anatomy of Humbug

The Anatomy of Humbug
Title The Anatomy of Humbug PDF eBook
Author Paul Feldwick
Publisher Troubador Publishing Ltd
Pages 208
Release 2015-02-28
Genre Business & Economics
ISBN 1784628468

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How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?

The Anatomy of Advertising

The Anatomy of Advertising
Title The Anatomy of Advertising PDF eBook
Author Mark Wiseman
Publisher
Pages 494
Release 1945
Genre Advertising
ISBN

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The Anatomy of Advertising

The Anatomy of Advertising
Title The Anatomy of Advertising PDF eBook
Author Mark Wiseman
Publisher
Pages 178
Release 1942
Genre
ISBN

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The Anatomy of Advertising. An Analytical Approach to Campaign Planning and Advertisement Making. [With Plates.].

The Anatomy of Advertising. An Analytical Approach to Campaign Planning and Advertisement Making. [With Plates.].
Title The Anatomy of Advertising. An Analytical Approach to Campaign Planning and Advertisement Making. [With Plates.]. PDF eBook
Author Mark WISEMAN (Director of the Laboratory for Advertising Analysis, New York City.)
Publisher
Pages 226
Release 1942
Genre
ISBN

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