This collection of essays taken from a series of papers given at the Popular Culture division of the MLA convention in 1987 consists of a serious investigation of Popular Culture and in simplest terms investigates what people do and why they do it. Rolin's collection deals with the national identity of consumer countries and comes to grips with the fact that the consumption of foreign products could generate emoions of disjunction and displacement.

Q. What is the most-watched TV format in history, seen by about 100 million people weekly around the world? A. Wheel of Fortune, a game show. Without putdowns or pandering, the author looks at 260 such shows, concluding that culture has triumphed over technology. For despite our capacity to transmit the same content world-wide, McLuhan's global village has not come to pass. Technology has, however, encouraged already-existing "cultural continents" to coalesce. About one-third of the world's game shows have been licensed or adapted from another country, especially from the United States. Conversely, a single program can cross borders unchanged, such as Sabado Gigante, which appeals to Spanish speakers in 18 countries. The first truly global study of TV entertainment, this book includes interviews with producers, contestants, and licensers. With its tables, illustrations and appendices, the text provides details on content and audiences, as well as explanatory overviews.

Winner of the Society for Economic Anthropology Annual Book Prize 2008. Belize, a tiny corner of the Caribbean wedged into Central America, has been a fast food nation since buccaneers and pirates first stole ashore. As early as the 1600s it was already caught in the great paradox of globalization: how can you stay local and relish your own home cooking, while tasting the delights of the global marketplace? Menus, recipes and bad colonial poetry combine with Wilk's sharp anthropological insight to give an important new perspective on the perils and problems of globalization.

This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from ownerOCofounderOCorun companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril. Contents: Corporate Identities and Successful Branding; Mars Inc.: More than Candies and Cat Food; The Bitter Sweet Chocolates of Sprngli-Lindt; Kikkoman: Far Travelled Sauces; Who Loves McDonald's ?; For God, America and the Real Thing: The Coke Story; Zubrowka Bison Vodka: The High Is the Limit; Ikea: The SmNland Way Goes Global; The Rise and Fall of the Seibu-Saison Empire; United, the Benetton Way; Nike Just Did It; Nokia: Connecting People through a Disconnected Past; Sony: Made by Morita; Sir Richard Branson's Virgins; Toyota: The Reluctant Multinational; Fiat: The Festa Is Over; Corporate Mergers, Merged Brands in Trouble: DaimlerChrysler and BMW-Rover; The Lego Universe of Building Bricks; The Magic of Disney. Readership: Students, professionals and lay people interested in management and business issues."

With a Foreword by Dr. Fishwick's student--Tom Wolfe.This book redefines popular culture in the light of the revolutionary changes brought about by the information revolution and the digital divide. It explores the phenomenal growth and extension of popular culture in the last decade and ties in the vast changes brought about by technology and the Internet. In an era when American television and the Internet reach virtually every corner of the globe, Popular Culture in a New Age shows how the poorly understood and often underestimated area known as popular culture affects all of our lives.Beginning with an evaluation of the millennium celebrations and the enormous error of Y2K madness, Popular Culture in a New Age then moves on to the “New Gold Rush” brought about by technology and takes a hard look at its risks. The book examines a wide variety of pop culture phenomena such as carnivals, celebrities, and the road from nineteenth century humbuggery (P. T. Barnum's term) to today's hype.In Popular Culture in a New Age you'll learn about: the three faces of popular culture: folk, fake, and pop--how they relate and how they differ today's popular icons the empire of Disney World Marshall McLuhan, our era's most profound and shocking electronic thinker African-American popular culture and style Popular Culture in a New Age gives characterization to the postmodern world in a chapter on “postmodern pop,” followed by the shift from civil religion to civil disobedience and the “myth of success.” This insightful book will help you understand the way we eat, think, vote, and respond to our fast-changing world in the era of hype, spin doctors, chat rooms, and jargon.

The word village has the evocative power of ancient shared social values based on solidarity, equality, and common expectations for the betterment of life. The book's title is borrowed from McLuhan's apt metaphor, but questions its underlying assumptions. The contributors recast some of the basic elements of the complex phenomenon of the so-called globalization. Trade laws, industrial relations, economic and political systems are analyzed in a critical perspective. Moreover, environment and sustainable development, languages' rights, education, mobility and migrations are discussed in view of contemporary changes that societies are undergoing throughout the world. The vulnerability of societies caught up in new networks of interdependence due to reduced distances also are put to the fore, in the context of the new accelerated circulation of information, ideas, goods, and human beings. Provacative reading for scholars interested in a multinational, Euro-Atlanticist perspective on globalization. The international discourse is most recently focused on some negative outgrowths of world economy, especially after the Seattle Round (December 1999) and its unexpected uprising of protests. The researches of the Center for Euro-Atlantic Studies (University of Genoa), in cooperation with scholars from Europe, Canada and the United States, offer in this collection of essays a multinational contribution which is part of their work in progress on the multifaceted issue of the contemporary global village. The book features some optimistic outcomes, and some worries about what the new millennium will not achieve, despite the common and transnational efforts, that is to say a fair re-distribution of resources to reach what R. W. Fogel defines a post-modern equality, based on values as well as on material wealth. In sum, the essayists wonder if some of the hidden promises of globalization will develop in a better new century.

Offers 15 essays discussing the meaning of Marshall McLuhan's global village in a world witnessing explosive forces of individualism, tribalism, and nationalism. Topics include lessons from the Blacksburg electronic village, MTV's global footprint, missionaries in a global village, and the Swedish raggare subculture. Includes bandw photos. No index. Paper edition (772-1), $24.95. Annotation copyrighted by Book News, Inc., Portland, OR