The US government launched the European Recovery Programme, otherwise known as the 'Marshall Plan', in order to save war-torn Europe from collapse in 1948. Yet while much is known about the economic side of the Marshall Plan, the extensive film campaign that accompanied it has been largely overlooked until now. The American Marshall Plan Film Campaign and the Europeans is the first book to explore the use of the Marshall Plan films and, importantly, their distribution and reception across Europe. The study examines every available film – the 170 that remain from the 200 estimated to have been made – and looks at how they were designed to instil hope, argue the case for economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist system. The book goes on to reason that the films served as a powerful weapon in the cultural Cold War, but that the European audiences were by no means passive victims of the US propaganda effort. Maria Fritsche discusses the Marshall Plan films in the context of countries across Western, Northern and Southern Europe, covering the majority of the 17 European countries that participated in the Plan in the process. The book incorporates 70 images and utilises a vast number of archival sources to explore the strategies the US adopted to sway the minds of the Europeans, the problems they encountered in the process and, not least, the varied responses of the European audiences. It is a vital study for any scholar or student keen to know more about postwar recovery in Europe, the legacy of the Second World War or America's relationship with Europe in the 20th century.

"The US government launched the European Recovery Programme, otherwise known as the 'Marshall Plan', in order to save wartorn Europe from collapse in 1948. Yet while much is known about the economic side of the Marshall Plan, the extensive film campaign that accompanied it has been largely overlooked until now. The American Marshall Plan Film Campaign and the Europeans is the first book to explore the use of the Marshall Plan films and, importantly, their distribution and reception across Europe. The study examines every available film -- the 170 that remain from the 200 estimated to have been made -- and looks at how they were designed to instil hope, argue the case for economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist system. The book goes on to reason that the films served as a powerful weapon in the cultural Cold War, but that the European audiences were by no means passive victims of the US propaganda effort. Maria Fritsche discusses the Marshall Plan films in the context of countries across Western, Northern and Southern Europe, covering the majority of the 17 European countries that participated in the Plan in the process. The book incorporates 70 images and utilises a vast number of archival sources to explore the strategies the US adopted to sway the minds of the Europeans, the problems they encountered in the process and, not least, the varied responses of the European audiences. It is a vital study for any scholar or student keen to know more about postwar recovery in Europe, the legacy of the Second World War or America's relationship with Europe in the 20th century."--Bloomsbury Publishing.

Seventy years ago, in the wake of World War II, the United States did something almost unprecedented in world history: It launched and paid for an economic aid plan to restore a continent reeling from war. The European Recovery Plan—better known as the Marshall Plan, after chief advocate Secretary of State George C. Marshall—was in part an act of charity but primarily an act of self-interest, intended to prevent postwar Western Europe from succumbing to communism. By speeding the recovery of Europe and establishing the basis for NATO and diplomatic alliances that endure to this day, it became one of the most successful U.S. government programs ever. The Brookings Institution played an important role in the adoption of the Marshall Plan. At the request of Arthur Vandenberg, chairman of the Senate Foreign Relations Committee, Brookings scholars analyzed the plan, including the specifics of how it could be implemented. Their report gave Vandenberg the information he needed to shepherd the plan through a Republican dominated Congress in a presidential election year. --Publisher

Traces the history of the Marshall Plan and the efforts to reconstruct western Europe as a bulwark against communist authoritarianism during a two-year period that saw the collapse of postwar U.S.-Soviet relations and the beginning of the Cold War.

In this landmark, character-driven history, Greg Behrman tells the story of the Marshall Plan, the unprecedented and audacious policy through which America helped rebuild World War II-ravaged Western Europe. With nuanced, vivid prose, Behrman recreates the story of a unique American enterprise that was at once strategic, altruistic and stunningly effective, and of a time when America stood as a beacon of generosity and moral leadership. When World War II ended in Europe, the continent lay in tatters. Tens of millions of people had been killed. Ancient cities had been demolished. The economic, financial and commercial foundations of Europe were in shambles. Western Europe's Communist parties -- feeding off people's want and despair -- were flourishing as, to the east, Stalin's Soviet Union emerged as the sole superpower on the continent. The Marshall Plan was a four-year, $13 billion (more than $100 billion in today's dollars) plan to provide assistance for Europe's economic recovery. More than an aid program, it sought to modernize Western Europe's economies and launch them on a path to prosperity and integration; to restore Western Europe's faith in democracy and capitalism; to enmesh the region firmly in a Western economic association and eventually a military alliance. It was the linchpin of America's strategy to meet the Soviet threat. It helped to trigger the Cold War and, eventually, to win it. Through detailed and exhaustive research, Behrman brings this vital and dramatic epoch to life and animates the personalities that shaped it. The narrative follows the six extraordinary American statesmen -- George Marshall, Will Clayton, Arthur Vandenberg, Richard Bissell, Paul Hoffman and W. Averell Harriman -- who devised and implemented the Plan, as well as some of the century's most important personalities -- Winston Churchill, Josef Stalin, Joseph McCarthy -- who are also central players in the drama told here. More than a humanitarian endeavor, the Marshall Plan was one of the most effective foreign policies in all of American history, in large part because, as Behrman writes, it was born and executed in a time when American "foreign policy was defined by its national interests and the very best of ideals."

Edited and with an Introduction by Michael Wala, Assistant Professor at Universität Erlangen-Nürnberg This recently discovered study by Allen Dulles, written in the winter of 1947/48 when the acceptance of the Marshall Plan was still in doubt, not only offers fascinating insights into the early postwar period but may also serve as an inspiration to policy makers at a time when there is much discussion of recovery programmes for Eastern Europe and the Marshall Plan is often evoked as a possible model.

Vividly written and based on up-to-date scholarship, this title provides an interpretive overview of the international history of the Cold War.