"The signs and instruments of power are no longer armed legions or raw materials or capital... The wealth we seek does not lie in the earth or in numbers of men or in machines, but in the human spirit. And particularly in the ability of men to think and to create.' -- Jean-Jacques Servan-Schreiber in his international bestseller, The American Challenge. The American Challenge was 50 years ahead of its time in its appraisal of Europe, industrialization, the global economy and digital future, and the sclerosis of French politics. A new generation of French and Europeans can now rediscover it and take measure of all that still remains to be accomplished to bring to fruition the post-war European dream. "The world we live in is very much the world Servan-Schreiber imagined,' Professor Paul Krugman writes in his preface to this ebook edition, further adding that "JJSS was an incredibly insightful prophet.' With its radically new economic and political vision, The American Challenge was a bestseller when first published in 1967. Selling over 2 million copies in France and more than 10 million throughout the world, the book was translated and published in 16 languages and 26 countries. This first ebook edition provides the original edition's text in its entirety. Available from all major online retailers, it includes a new preface by New York Times op-ed contributor and Nobel Prize winner in Economics, Paul Krugman, acclaiming a book that "marked a whole generation.' Praise for "The American Challenge": "The American Challenge, was not only a game changer for European–American relations, it also provided a new and innovative conception of national competitiveness. The book was a true catalyst in the creation of the World Economic Forum.'- Klaus Schwab, Founder and Chairman, The World Economic Forum "Jean-Jacques Servan-Schreiber first put forth his bold vision of accelerating American prosperity back in 1967. While this outcome seemed inevitable at the time, half a century later we have fallen far short of that future. The reissue of his landmark book serves as a clarion call for our stagnant civilization to find a way back to the optimistic future of the 1960s.' - Peter Thiel, Co-Founder of Paypal, Managing Partner of the Founders' Fund "Jean-Jacques Servan-Schreiber was a true humanist. He understood the importance of the sovereignty for the people in the wake of European colonialism, as well as the potential in federating resources in an increasingly multipolar world, exemplified by his support of the European integration. He also foresaw the possibilities and challenges of modern technology.' - Nicolas Berggruen, President, Berggruen Institute on Governance "The American Challenge is an excellent, vigorous and modern book – that is to say, one free of many of the usual shortcomings and repetitiveness of commonplace thinking.' - Valéry Giscard d'Estaing, President of France, 1974-1981 "The American Challenge is at the top of the best seller lists. For a tome rich in statistics and dealing with the world of economic and corporate development, computers, satellites and the rivalries of industrial power blocs, this is an astonishing success. If Marx had done as well with "Das Kapital', we might all be waving red flags and eating caviar.' - New York Times, May 19, 1968

The rise of the US as a hegemonic power during the twentieth century first pursuing a liberal project of globalization under Clinton and then moving towards greater unilateralism after the election of George W. Bush, is comprehensively described in this much-needed study. Following the invasion of Iraq, the Bush administration became increasingly unpopular at home and abroad. America's power to impose its will declined and rivals were able to take advantage of its weakened state and pursue their own agendas with considerable success. This indispensable book looks at whether policy failure in Iraq and declining US soft and hard power mark the beginning of the end of US hegemony or whether the resilience of America's military and economic foundations will once again prove observers wrong.

In The World's Newest Profession Christopher McKenna offers a history of management consulting in the twentieth century. Although management consulting may not yet be a recognized profession, the leading consulting firms have been advising and reshaping the largest organizations in the world since the 1920s. This groundbreaking study details how the elite consulting firms, including McKinsey & Company and Booz Allen & Hamilton, expanded after US regulatory changes during the 1930s, how they changed giant corporations, nonprofits, and the state during the 1950s, and why consultants became so influential in the global economy after 1960. As they grew in number, consultants would introduce organizations to 'corporate culture' and 'decentralization' but they faced vilification for their role in the Enron crisis and for legitimating corporate blunders. Through detailed case studies based on unprecedented access to internal files and personal interviews, The World's Newest Profession explores how management consultants came to be so influential within our culture and explains exactly what consultants really do in the global economy.

In The Challenge of American History, Louis Masur brings together a sampling of recent scholarship to determine the key issues preoccupying historians of American history and to contemplate the discipline's direction for the future. The fifteen summary essays included in this volume allow professional historians, history teachers, and students to grasp in a convenient and accessible form what historians have been writing about.

Offering a complete review of American history, civics, and culture, this unique collection provides both current and future citizens with the basics of the United States' common traditions and values in order to properly exercise their duties and obligations to vote responsibly. Amply illustrated and containing material not found in other sources, this book features a complete historical timeline of the United States; details of each presidential election, including vote totals and short profiles of each president; color flags of all states; history and care of the United States flag; maps sh.

This text focuses on the international banking revolution of the 1960s and provides a fresh historical perspective on the foundations of the subsequent financial globalization. The contributors address four main issues: the revival of London as a world financial centre; the emergence of Euro-banking as a new frontier of growth for credit institutions; the competitive challenge brought home by American banks to their European counterparts; and the strategic response by British and Continental banks.