Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

Generative AI can transform your business by streamlining the process of creating text, images, and code. This book will show you how to get in on the action! Generative AI in Action is the comprehensive and concrete guide to generative AI you’ve been searching for. It introduces both AI’s fundamental principles and its practical applications in an enterprise context—from generating text and images for product catalogs and marketing campaigns, to technical reporting, and even writing software. Inside, author Amit Bahree shares his experience leading Generative AI projects at Microsoft for nearly a decade, starting well before the current GPT revolution. Inside Generative AI in Action you will find: • A practical overview of of generative AI applications • Architectural patterns, integration guidance, and best practices for generative AI • The latest techniques like RAG, prompt engineering, and multi-modality • The challenges and risks of generative AI like hallucinations and jailbreaks • How to integrate generative AI into your business and IT strategy Generative AI in Action is full of real-world use cases for generative AI, showing you where and how to start integrating this powerful technology into your products and workflows. You’ll benefit from tried-and-tested implementation advice, as well as application architectures to deploy GenAI in production at enterprise scale. Purchase of the print book includes a free eBook in PDF and ePub formats from Manning Publications. About the technology In controlled environments, deep learning systems routinely surpass humans in reading comprehension, image recognition, and language understanding. Large Language Models (LLMs) can deliver similar results in text and image generation and predictive reasoning. Outside the lab, though, generative AI can both impress and fail spectacularly. So how do you get the results you want? Keep reading! About the book Generative AI in Action presents concrete examples, insights, and techniques for using LLMs and other modern AI technologies successfully and safely. In it, you’ll find practical approaches for incorporating AI into marketing, software development, business report generation, data storytelling, and other typically-human tasks. You’ll explore the emerging patterns for GenAI apps, master best practices for prompt engineering, and learn how to address hallucination, high operating costs, the rapid pace of change and other common problems. What's inside • Best practices for deploying Generative AI apps • Production-quality RAG • Adapting GenAI models to your specific domain About the reader For enterprise architects, developers, and data scientists interested in upgrading their architectures with generative AI. About the author Amit Bahree is Principal Group Product Manager for the Azure AI engineering team at Microsoft. The technical editor on this book was Wee Hyong Tok. Table of Contents Part 1 1 Introduction to generative AI 2 Introduction to large language models 3 Working through an API: Generating text 4 From pixels to pictures: Generating images 5 What else can AI generate? Part 2 6 Guide to prompt engineering 7 Retrieval-augmented generation: The secret weapon 8 Chatting with your data 9 Tailoring models with model adaptation and fine-tuning Part 3 10 Application architecture for generative AI apps 11 Scaling up: Best practices for production deployment 12 Evaluations and benchmarks 13 Guide to ethical GenAI: Principles, practices, and pitfalls A The book’s GitHub repository B Responsible AI tools

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This book constitutes selected, revised and extended papers from the 12th International Conference on Computer Supported Education, CSEDU 2020, held as a virtual event in May 2020. The 25 revised full papers were carefully reviewed and selected from 190 submissions. The presented papers contribute to the understanding of relevant trends of current research on Computer Supported Education, including learning analytics, intelligent tutoring systems, virtual and augmented reality, MOOCs, and automated assessment systems.

This book explores in detail the AI-driven cyber threat landscape, including inherent AI threats and risks that exist in Large Language Models (LLMs), Generative AI applications, and the AI infrastructure. The book highlights hands-on technical approaches to detect security flaws in AI systems and applications utilizing the intelligence gathered from real-world case studies. Lastly, the book presents a very detailed discussion of the defense mechanisms and practical solutions to secure LLMs, GenAI applications, and the AI infrastructure. The chapters are structured with a granular framework, starting with AI concepts, followed by practical assessment techniques based on real-world intelligence, and concluding with required security defenses. Artificial Intelligence (AI) and cybersecurity are deeply intertwined and increasingly essential to modern digital defense strategies. The book is a comprehensive resource for IT professionals, business leaders, and cybersecurity experts for understanding and defending against AI-driven cyberattacks. FEATURES: Includes real-world case studies with detailed examples of AI-centric attacks and defense mechanisms Features hands-on security assessments with practical techniques for evaluating the security of AI systems Demonstrates advanced defense strategies with proven methods to protect LLMs, GenAI applications, and the infrastructure

Class is back in session! The Bedside Baccalaureate is the ultimate miscellany series for smarties: it speaks directly to people’s desire for a better education and eagerness for a fun, no-pressure “college-like” experience. Every volume lets readers enroll in the courses they wish they had taken years ago—or studied more closely than they did. This new collection builds on the knowledge imparted in the first book, with the curriculum ranging from Origins of Human Society and Italian Renaissance Art to Schools of Buddhist Thought and Game Theory. To enhance learning, the back matter contains bibliographies with suggestions for further study. Filled with color illustrations, The Bedside Baccalaureate: Second Semester is an entertaining package for the up-and-coming intellectual.