The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication. The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.

This 35th volume of the 'Studies' is devoted to the technologically important BSCCO system. It focuses on a host of topics such as the synthesis and fabrication of conductors, superconducting BSCCO magnets, and the basic technological properties of the material in relation to the microstructure. The authors are distinguished in the field, working in different parts of the world, maintaining the international character of the series.

Information System Development—Improving Enterprise Communication are the collected proceedings of the 22nd International Conference on Information Systems Development: Improving Enterprise Communication—ISD 2013 Conference, held in Seville, Spain. It follows in the tradition of previous conferences in the series in exploring the connections between industry, research and education. These proceedings represent ongoing reflections within the academic community on established information systems topics and emerging concepts, approaches and ideas. It is hoped that the papers herein contribute towards disseminating research and improving practice. The conference tracks highlighted at the 22nd International Conference on Information Systems Development (ISD 2013) were: Applications Data and Ontologies End Users Enterprise Evolution Industrial cases in ISD Intelligent Business Process Management Model Driven Engineering in ISD New Technologies Process Management Quality

Dynamic Competitive Strategy by best –selling author Dr Tony Grundy casts a radically new light on Competitive Strategy by showing you the dynamic dimension of existing strategy tools and new ones created to deal with rapid innovation and turbulent change. He shows us refreshing and challenging ways of developing strategy, including: Agile approaches to Strategy and Planning The art of the Cunning Plan –with 101 ways of being innovative The alien approach: how might an alien see your industry and business? A whole new set of dynamic strategy tools Scenario storytelling and the art of mental time travel How emotional value can leverage competitive advantag Dynamic stakeholder analysis and influencing He also includes case studies of Arsenal, Brexit, Dyson, Metrobank, Tesco, the infamous honey badger and others from everyday life. This book provides an overall theory and a wealth of practical guidance based on 30 years of Strategy Consulting and Management Research and Teaching that will transform your thinking about strategy. Tony truly "turns strategy upside down," as he does on the cover.

Electrospinning is a simple and highly versatile method for generating ultrathin fibres with diameters ranging from a few micrometres to tens of nanometres. Although most commonly associated with textile manufacturing, recent research has proved that the electrospinning technology can be used to create organ components and repair damaged tissues. Electrospinning for tissue regeneration provides a comprehensive overview of this innovative approach to tissue repair and regeneration and examines how it is being employed within the biomaterials sector.The book opens with an introduction to the fundamentals of electrospinning. Chapters go on to discuss polymer chemistry, the electrospinning process, conditions, control and regulatory issues. Part two focuses specifically on electrospinning for tissue regeneration and investigates its uses in bone, cartilage, muscle, tendon, nerve, heart valve, bladder, tracheal, dental and skin tissue regeneration before concluding with a chapter on wound dressings. Part three explores electrospinning for in vitro applications. Chapters discuss cell culture systems for kidney, pancreatic and stem cell research.With its distinguished editors and international team of expert contributors, Electrospinning for tissue regeneration is a valuable reference tool for those in academia and industry concerned with research and development in the field of tissue repair and regeneration. - Provides a comprehensive overview of this innovative approach to tissue repair and regeneration covering issues from polymer chemistry to the regulatory process - Examines employment within the biomaterials sector, reviewing extensive applications in areas such as uses in bone, muscle tendon, heart valve and tissue regeneration - Explores electrospinning for in vitro applications and discusses cell culture systems for kidney, pancreatic and stem cell research

Describes and discusses the variants of kernel analysismethods for data types that have been intensely studied in recentyears This book covers kernel analysis topics ranging from thefundamental theory of kernel functions to its applications. Thebook surveys the current status, popular trends, and developmentsin kernel analysis studies. The author discusses multiple kernellearning algorithms and how to choose the appropriate kernelsduring the learning phase. Data-Variant Kernel Analysis is anew pattern analysis framework for different types of dataconfigurations. The chapters include data formations of offline,distributed, online, cloud, and longitudinal data, used for kernelanalysis to classify and predict future state. Data-Variant Kernel Analysis: Surveys the kernel analysis in the traditionally developedmachine learning techniques, such as Neural Networks (NN), SupportVector Machines (SVM), and Principal Component Analysis (PCA) Develops group kernel analysis with the distributed databasesto compare speed and memory usages Explores the possibility of real-time processes by synthesizingoffline and online databases Applies the assembled databases to compare cloud computingenvironments Examines the prediction of longitudinal data withtime-sequential configurations Data-Variant Kernel Analysis is a detailed reference forgraduate students as well as electrical and computer engineersinterested in pattern analysis and its application in colon cancerdetection.