The stress of the economic downturn is taking its toll on you and your team. You're being pushed to generate more leads, but there are already tons of marketing leads that have been ignored or mishandled. Your demand generation engine is stalled because of market disruption, rapidly changing buyer preferences and the inability to depend on in-person events as a source of low-cost leads. Despite the pressure for more leads, your budget has been reduced to bring operating expenses in line with lower than expected revenues. You know the answer cannot simply be do more and even if your team was able to deliver more, you're worried that you won't be able to prove that Marketing was a significant driver of your company's revenue recovery. If this sounds familiar, this book is for you. Following the proven step-by-step process outlined in The Revenue RAMP, you will fix the leaks in your revenue pipeline, change Sales' perception of Marketing and lead quality, enable your prospective customers to make smarter buying decisions and unlock the true potential of your team to build the ramp your business needs to grow revenue. All without stretching your team too thin, compromising lead quality, or begging for more resources.

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

"We visit discount funeral homes ("Let's say you're dead..."), campgrounds where international bonds are formed ("We are from Netherlands, and we are for two days wonderink, who it is you are"), and storage facilities where America keeps its strangest secrets. We meet the men who drew the comic-book characters (including Wonder Woman) Stuever loved as a child, professional bowlers, waterbed aficionados, and some Texans on "debris drives" in search of pieces of the fallen Columbia shuttle. Finally, we travel to Stuever's hometown of Oklahoma City where the bombing of the Alfred P.Murrah federal building has created a kind of Elsewhere he has never seen before."--BOOK JACKET.

"Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover.

Explains how and why ramps and other inclined planes are used in everyday life.

Fresh from his adventures in Wild Ride, Marcus is back and helping his cousin, Bounce, learn to skate. Between learning how to ollie and do a 50-50 grind, Bounce and his friends also have to avoid the skate-park goons and take on the outlaw bikers who are terrorizing the small town. Excitement, action and some radical skating tips. Hang on for another wild ride!