145 full-page plates present the best typographical design from the 15th through the 20th centuries, including 60 handsome alphabets, many examples of decorative initials and a dazzling assortment of headings, scrolls and flourishes, rules and panels, ornaments, ribbons, cartouches, borders and more.

A New York Times Bestseller! A "raucous trip through the odd corners of our alphabet." —The New York Times Let's get real—the English language is bizarre. A might be for apple, but it's also for aisle and aeons. Why does the word "gnat" start with a G but the word "knot" doesn't start with an N? It doesn't always make sense, but don't let these rule-breaking silent letters defeat you! This whimsical, funky book from Raj Haldar (aka rapper Lushlife) turns the traditional idea of an alphabet book on its head, poking fun at the most mischievous words in the English language and demonstrating how to pronounce them. Fun and informative for word nerds of all ages!

Illustrates 110 complete alphabets in various type styles in capital letters, and includes sixteen complete lower case alphabets, and seventy sets of numbers and other symbols.

From American ants to zebras with zithers, kids will love exploring the alphabet in this classically creative P. D. Eastman alphabet book.

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

When Zoe Z. Zany's grandpa, Yulee Y. Young, gives permission for Zoe to get a pet, she attends the Topsy-Turvy Town Alphabet Pet Parade and is smitten with a mischievous black and white critter creating an increasing amount of chaos. Zoe is sure this animal is her dream pet, so she hops on her bike and a wild chase ensues, scattering the unusual townspeople and their unconventional pets all over Topsy-Turvy Town.Literacy expert Judith E. Torres, MA, CCC-SLP has created this captivating alphabet book inspired by the annual Pet Parade in Santa Fe. Children will love exploring the detail in the illustrations and hunting for Zoe's new pet. The book can be used by parents, speech-language pathologists, and educators to teach language and literacy concepts such as phonemic awareness, letter names and sounds, opposites, animal vocabulary, verbs, pronouns, and story prediction. The story is supplemented with further discussion materials, including a glossary of animals and educational prompts.