A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.

This major textbook is a newly researched historical study of Evangelical religion in its British cultural setting from its inception in the time of John Wesley to charismatic renewal today. The Church of England, the Church of Scotland and the variety of Nonconformist denominations and sects in England, Scotland and Wales are discussed, but the book concentrates on the broad patterns of change affecting all the churches. It shows the great impact of the Evangelical movement on nineteenth-century Britain, accounts for its resurgence since the Second World War and argues that developments in the ideas and attitudes of the movement were shaped most by changes in British culture. The contemporary interest in the phenomenon of Fundamentalism, especially in the United States, makes the book especially timely.

A leading historian of evangelicalism offers a concise history of evangelicals and how they became who they are today Evangelicalism is arguably America’s most controversial religious movement. Nonevangelical people who follow the news may have a variety of impressions about what “evangelical” means. But one certain association they make with evangelicals is white Republicans. Many may recall that 81 percent of self†‘described white evangelicals voted for Donald Trump, and they may well wonder at the seeming hypocrisy of doing so. In this illuminating book, Thomas Kidd draws on his expertise in American religious history to retrace the arc of this spiritual movement, illustrating just how historically peculiar that political and ethnic definition (white Republican) of evangelicals is. He examines distortions in the public understanding of evangelicals, and shows how a group of “Republican insider evangelicals” aided the politicization of the movement. This book will be a must†‘read for those trying to better understand the shifting religious and political landscape of America today.

Various scholars discuss the thesis put forth in David Bebbington's increasingly popular 1989 book, Evangelicalism in Modern Britain: A History from the 1730s to the 1980s.

David Bebbington is well known for his characterization of the Evangelical movement in terms of the four leading emphases of Bible, cross, conversion, and activism. This quadrilateral was expounded in his classic 1989 book Evangelicalism in Modern Britain: A History from the 1730s to the 1980s. Bebbington developed many of the themes in that book in articles published from the 1980s to the present, but until now most of those articles have remained little known. The present collection of thirty-two essays makes readily available these important explorations of key aspects in the history of Evangelicalism. The Evangelical movement arose in the eighteenth century in Britain and America as a revitalization of Protestantism. Sharing much with the Puritans who preceded them, the Evangelicals nevertheless adopted a fresh stance by making revival rather than reformation their priority. Coming from diverse denominations, they formed a zealous united front. Over subsequent centuries they grew in number and carried their message throughout the world, giving rise to many of the churches in the global South that have come to the forefront in world Christianity. The essays in this work deal chiefly with Britain, though a few place the British movement in a world setting. Because Evangelicals on both sides of the Atlantic interacted, reading much of the same literature and visiting each other, there was a great deal of common ground between the British and American movements. Hence many of the topics covered here relate to developments mirrored in the American churches over the last three centuries. The two volumes of The Evangelical Quadrilateral address different aspects of the Evangelical movement. The first volume deals with issues in the movement as a whole, and the second volume examines features of particular denominational bodies within Evangelicalism. Each volume contains an introductory essay reviewing recent literature in the field, and then a series of related essays. Volume 2, The Denominational Mosaic of the British Gospel Movement, turns to the movement's component parts. The essays cover such representative areas as the Islington Conference's influence in setting out the public stance of Anglican Evangelicals, the doctrine and spirituality of the Methodists, the Baptists in Britain in light of Nathan Hatch's thesis about the democratization of American Christianity, the role of the (so-called Plymouth) Brethren in world Evangelicalism, and the charismatic renewal that transformed church life in the postwar world. This second volume therefore brings out the wide range of denominations in the Evangelical mosaic.

The American political scene today is poisonously divided, and the vast majority of white evangelicals play a strikingly unified, powerful role in the disunion. These evangelicals raise a starkly consequential question for electoral politics: Why do they claim morality while supporting politicians who act immorally by most Christian measures? In this clear-eyed, hard-hitting chronicle of American religion and politics, Anthea Butler answers that racism is at the core of conservative evangelical activism and power. Butler reveals how evangelical racism, propelled by the benefits of whiteness, has since the nation's founding played a provocative role in severely fracturing the electorate. During the buildup to the Civil War, white evangelicals used scripture to defend slavery and nurture the Confederacy. During Reconstruction, they used it to deny the vote to newly emancipated blacks. In the twentieth century, they sided with segregationists in avidly opposing movements for racial equality and civil rights. Most recently, evangelicals supported the Tea Party, a Muslim ban, and border policies allowing family separation. White evangelicals today, cloaked in a vision of Christian patriarchy and nationhood, form a staunch voting bloc in support of white leadership. Evangelicalism's racial history festers, splits America, and needs a reckoning now.

Evangelicalism, an inter-denominational religious movement that has grown to become one of the most pervasive expressions of world Christianity in the early twenty-first century, had its origins in the religious revivals led by George Whitefield, John Wesley and Jonathan Edwards in the middle decades of the eighteenth century. With its stress on the Bible, the cross of Christ, conversion and the urgency of mission, it quickly spread throughout the Atlantic world and then became a global phenomenon. Over the past three decades evangelicalism has become the focus of considerable historical research. This research companion brings together a team of leading scholars writing broad-ranging chapters on key themes in the history of evangelicalism. It provides an authoritative and state-of-the-art review of current scholarship, and maps the territory for future research. Primary attention is paid to English-speaking evangelicalism, but the volume is transnational in its scope. Arranged thematically, chapters assess evangelicalism and the Bible, the atonement, spirituality, revivals and revivalism, worldwide mission in the Atlantic North and the Global South, eschatology, race, gender, culture and the arts, money and business, interactions with Roman Catholicism, Eastern Christianity, and Islam, and globalization. It demonstrates evangelicalism’s multiple and contested identities in different ages and contexts. The historical and thematic approach of this research companion makes it an invaluable resource for scholars and students alike worldwide.