How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them—from simply projecting what a brand is to optimizing what it does—to move people closer to transaction. Drawing on years of research and experience with the world’s most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. They reveal how today’s more personalized and trackable communications illuminate tremendous diversity in paths-to-purchase and explain how to leverage this data to develop more effective strategies and creative targeted to individual inflection points. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today’s increasingly fragmented marketing landscape to more effectively and efficiently build brands and business.

How does the production of performance engage with the fundamental issues of our advanced neo-capitalist age? André Lepecki surveys a decade of experimental choreography to uncover the dual meaning of ‘performance’ in the twenty-first century: not just an aesthetic category, but a mode of political power. He demonstrates the enduring ability of performance to critique and subvert this power, examining this relationship through five ‘singularities’ in contemporary dance: thingness, animality, persistence, darkness, and solidity. Exploring the works of Mette Ingvartsen, Yvonne Rainer, Ralph Lemon, Jérôme Bel and others, Lepecki uses his concept of ‘singularity’—the resistance of categorization and aesthetic identification—to examine the function of dance and performance in political and artistic debate.

This clearly written textbook provides an accessible introduction to the three programming paradigms of object-oriented/imperative, functional, and logic programming. Highly interactive in style, the text encourages learning through practice, offering test exercises for each topic covered. Review questions and programming projects are also presented, to help reinforce the concepts outside of the classroom. This updated and revised new edition features new material on the Java implementation of the JCoCo virtual machine. Topics and features: includes review questions and solved practice exercises, with supplementary code and support files available from an associated website; presents an historical perspective on the models of computation used in implementing the programming languages used today; provides the foundations for understanding how the syntax of a language is formally defined by a grammar; illustrates how programs execute at the level of assembly language, through the implementation of a stack-based Python virtual machine called JCoCo and a Python disassembler; introduces object-oriented languages through examples in Java, functional programming with Standard ML, and programming using the logic language Prolog; describes a case study involving the development of a compiler for the high level functional language Small, a robust subset of Standard ML. Undergraduate students of computer science will find this engaging textbook to be an invaluable guide to the skills and tools needed to become a better programmer. While the text assumes some background in an imperative language, and prior coverage of the basics of data structures, the hands-on approach and easy to follow writing style will enable the reader to quickly grasp the essentials of programming languages, frameworks, and architectures.

To achieve successful communication, it is crucial to say clearly what we mean, but, at the same time, we need to pay attention to the form of our utterances, to avoid misunderstandings and the risk of offending our interlocutors. To avoid these pitfalls, we use a special category of utterances called 'indirect speech acts' (ISAs) that enable an optimal balance between clarity and politeness. But how do interpreters identify the meaning of these ISAs? And how does the social context influence the use of ISAs? This book attempts to answer these questions. It deals with the main theoretical and empirical questions surrounding the meaning and usage of ISAs, drawing on the latest research and neuroimaging data. Adopting a truly interdisciplinary perspective, it will appeal to students and scholars from diverse backgrounds, and anyone interested in exploring this phenomenon, which is so pervasive in our daily lives.

Although Foucault’s work has been employed and embraced enthusiastically by some ‘mobilities’ scholars, discussion across these two traditions to date has mostly been partial and unsystematic. Yet Foucault’s work can make critical contributions, for example, to thinking about governing mobilities in contemporary societies, while conversely mobilities research opens up new perspectives on Foucault. In combination these bodies of work can illuminate issues as diverse as: the greater interdependencies between mobility systems (e.g. transport, tourism, trade, internet use); the proliferation of the undesired mobilities of viruses, of natural phenomena like fire, of (what is taken to be) criminality and other seemingly inevitable by-products of globalisation; the perceived threats to desirable forms of mobility as constituted by climate change, peak oil and energy security, and terrorism and warfare; and the increased popularity of logics of governance premised on choice, responsibilisation and the (re)coding of phenomena in economic terms under neo-liberalism. Against this background, this book brings together the first major collection of contributions from across the social sciences with a shared interest in both mobilities and Foucauldian thinking. This book was published as a special issue of Mobilities.