Economics, finance, business and industry.

Create your own job security. A wealth of info for prospective entrepreneurs. With unemployment rates rising, many people are out of work and many more are either underemployed or in fear of losing their jobs. Many of these workers have long thought of owning their own businesses and are pondering whether self-employment is the right choice. This book will help them make the call, and go about the process of starting and running their own businesses by learning how to: ? Determine if it makes financial sense to leave the corporate world behind ? Assess whether they have what it takes to be self-employed ? Identify the market for their business and test whether it's viable ? Calculate start-up costs and revenue streams before making any investments ? Understand the strengths and weaknesses of the Competition ? Advertise and market the business

Many of us assume that our creative process is beyond our ability to influence, and pay attention to it only when it isn't working properly. For the most part, we go about our daily tasks and everything just "works." Until it doesn't. Adding to this lack of understanding is the rapidly accelerating pace of work. Each day we are face escalating expectations and a continual squeeze to do more with less. We are asked to produce an ever-increasing amount of brilliance in an ever-shrinking amount of time. There is an unspoken (or spoken!) expectation that we'll be accessible 24/7, and as a result we frequently feel like we're "always on." Now business creativity expert Todd Henry explains how to unleash your creative potential. Whether you're a creative by trade or an "accidental creative," this book will help you quickly and effectively integrate new ideas into your daily life.

Computer manufacturing is--after cars, energy production and illegal drugs--the largest industry in the world, and it's one of the last great success stories in American business. Accidental Empires is the trenchant, vastly readable history of that industry, focusing as much on the astoundingly odd personalities at its core--Steve Jobs, Bill Gates, Mitch Kapor, etc. and the hacker culture they spawned as it does on the remarkable technology they created. Cringely reveals the manias and foibles of these men (they are always men) with deadpan hilarity and cogently demonstrates how their neuroses have shaped the computer business. But Cringely gives us much more than high-tech voyeurism and insider gossip. From the birth of the transistor to the mid-life crisis of the computer industry, he spins a sweeping, uniquely American saga of creativity and ego that is at once uproarious, shocking and inspiring.

•Do you tackle several different roles including sales manager? •Does managing the sales team feel awkward? •Do you want to achieve better sales results? If you answered YES then you face the same struggle as many other small business owners—you can successfully manage the rest of the company, but when it comes to the sales team, you feel like your efforts are coming up short. Suzanne Paling, sales management consultant, urges you to stop struggling, and teaches you what you need to know to start succeeding.

Sales may have chosen you--and you’ve suddenly found yourself in a profession you’re not fully prepared for. Learn how to navigate your career effectively with this invaluable resource. Sales training expert and author Chris Lytle offers advice and inspiration new salespeople might have missed when they skipped the career-planning stage--and provides the tools you need to fast-track your sales success. Filled with money-generating strategies, humorous yet instructive anecdotes, thought-provoking axioms, and powerful tools, The Accidental Salesperson includes guidance on: selling to people who don't have time to meet, differentiating between information seekers and genuine prospects, using social media and other online tools, and building relationships competitors can't steal. Lively, entertaining, and mercifully free of the dull theories, manipulative methods, and high-pressure tactics of most sales books--the fully updated second edition of The Accidental Salesperson guides you through every aspect of selling to customers in today’s marketplace.

Entrepreneurship, 5th Edition helps aspiring entrepreneurs understand the process of starting a new venture and appreciate the vital role of entrepreneurship in the economy. This accessible textbook explains the steps involved in starting a new company, and offers insights on engaging with startups as investors, bankers, accountants, lawyers, vendors, customers, and employees. Delving into the real-world trials and tribulations of entrepreneurship, the text covers every stage of the entrepreneurial process, from searching for an opportunity and molding it into an attractive product or service, to launching, growing, and eventually harvesting the new venture. The fully revised and updated fifth edition integrates core concepts of entrepreneurship and practical case studies—enabling students to develop an inclusive perspective on how businesses are born, grow, and succeed or fail. The authors explore the entrepreneurial competitiveness of nations throughout the world, describe the critical factors for starting a new enterprise and building it into a successful business, and demonstrate how to build a workable business model. Clear, straightforward chapters cover each essential area of entrepreneurship, including marketing, strategy, team building, financial projections, business planning, and more.