Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want Everybody knows that the best way to persuade people to reach the “Yes” response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain’s internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers. Activating one or more of the other person’s triggers will make you a master persuader in every aspect of your life. You’ll learn how to motivate a “Yes” response from clients, coworkers, employees, and entire organizations. Just say “YES” to success. "7 Triggers to Yes is a great book. It's not the same old information repackaged. It contains information you can apply not only to your job but also in your everyday life, so you will forge constructive relationships, become a better leader, and create organizational change--all of which will lead to a more powerful, influential, and successful life." --From the review by Melissa F. Thompson, project manager/instructional designer, in Training Magazine

Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want Everybody knows that the best way to persuade people to reach the “Yes” response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain’s internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers. Activating one or more of the other person’s triggers will make you a master persuader in every aspect of your life. You’ll learn how to motivate a “Yes” response from clients, coworkers, employees, and entire organizations. Just say “YES” to success. "7 Triggers to Yes is a great book. It's not the same old information repackaged. It contains information you can apply not only to your job but also in your everyday life, so you will forge constructive relationships, become a better leader, and create organizational change--all of which will lead to a more powerful, influential, and successful life." --From the review by Melissa F. Thompson, project manager/instructional designer, in Training Magazine

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Teacher leadership has many potential benefits for colleagues and students. Unfortunately, due to unsupportive conditions and a lack of professional training, these benefits frequently do not materialize. To succeed teacher leaders require a conducive school culture, supportive school administrators, time to complete responsibilities, appropriate incentives and recognition and feedback designed to improve performance. In addition, highly effective teacher leaders participate in high quality professional learning intended to prepare them to fulfill their roles and responsibilities. This professional development prepares teacher leaders to utilize effective interpersonal skills, diagnose and manage school culture and politics, lead professional growth activities, provide instructional leadership and assist with human resources management. This book provides the reader with both strategies for creating supportive conditions and the knowledge and skills required to meet the challenges of teacher leadership.

How the Church can recover her original, apostolic ways and become a high-impact Jesus movement again in the West. The church is on the verge of massive, category shifting, change. Contemporary church growth, despite its many blessings, has failed to stem the decline of Christianity in the West, and we are now facing the fact that more of the same will not produce different results. We are already seeing this new form of the church emerge in our day—an apostolic, reproducing Movement that's driven by a desire to see Biblical Christianity reestablished. Alan Hirsch and Dave Ferguson call this the "apostolic movement" because it's more resonant with the form of church that we witness in the New Testament and in the great missional movements of history. And we are on the verge of a new apostolic movement... In this book, Christian thought-leaders Hirsch and Ferguson share a rich array of theology, theory, and best practices, along with inspiring stories about leaders who have rightly diagnosed their churches' failure to embrace a biblical model of mission and have moved toward a fuller expression of the gospel. On the Verge will help church leaders: Imagine the contemporary Church from the apostolic perspective—how we got from there to here. Shift our mindset from technique (how to "do church") to embodiment (how to live as Christ's Church) Learn how to value, approach, and understand innovation. Move whole-heartedly toward the apostolic, missional movement. Many of the best and brightest leaders in the contemporary church are now making shifts in the way they think, lead, and organize. On the Verge will help church leaders discover how these forerunners and their insights are launching a new apostolic movement?and how any church can get involved.